SR. MANAGER, AMERICAS BRAND COMMERCIALIZATION

Disney Live Entertainment; Glendale (CA); On-site; USD 139,000 - 187,000; Full time

Job summary

The Walt Disney Company’s Disney Consumer Products team seeks a Senior Manager, Americas Brand Commercialization to lead regional brand strategy for Star Wars, Marvel, and 20th Century portfolios in the Americas. This onsite role is based in Glendale, CA, reporting to the Director, Americas Brand Commercialization.

You will develop Brand Plans, translate insights into strategic recommendations, deliver impactful presentations, and align cross-functional partners to drive launches and commercial

Qualifications

• 5-7+ years of progressive brand/franchise experience.
• Strong understanding of Star Wars, Marvel, and 20th Century Studios brands.
• Excellent presentation skills and ability to craft stories.
• Able to collaborate with executives and cross-functional partners.

Responsibilities

• Represent the franchise as a confident storyteller with impactful presentations.
• Support & deliver Disney brand strategies for the Americas.
• Serve as the regional brand expert, aligning objectives and opportunities.
• Lead the development of Brand Plans synthesizing data and priorities.
• Create and deliver leadership materials for cross-functional teams and partners.
• Establish timelines and cross-functional workstreams for launches.
• Represent the brand in external engagements and partnerships.
• Build relationships across teams and manage a direct report.

Skills

Brand storytelling

Presentation skills

Relationship building

Analytical thinking

Education

Bachelor's degree in business or related field

Tools

Excel

PowerPoint

Word

Job description

Disney Consumer Products (DCP), part of The Walt Disney Company, brings Disney’s iconic stories and characters to life through innovative partnerships. By collaborating with best-in-class brands, from global industry leaders to emerging innovators, DCP translates storytelling into compelling products that resonate with consumers and drive cultural relevance across the marketplace.

The Senior Manager, Americas Brand Commercialization is a highly visible role within the Consumer Products division of The Walt Disney Company, supporting the Star Wars, Marvel, and 20th Century portfolios across the Americas. The role serves as a regional brand expert, bringing a deep understanding of brand priorities, content, consumer trends, and market dynamics to help shape strategic recommendations and guide execution across the business.

The role works closely with global brand teams and cross‑functional partners to develop regional brand strategies that drive commercial return. The Senior Manager helps identify opportunities and plays a key role in turning insights and business priorities into clear recommendations and actionable plans for the region.

A key aspect of the role is driving alignment and momentum across multiple stakeholder groups. The Senior Manager leads the development and delivery of impactful presentations, strategic narratives, and represents the brand in key internal and external forums, ensuring brand priorities are clearly understood and consistently mobilized.

This role will report directly to the Director, Americas Brand Commercialization and be based onsite in Glendale, CA.

Responsibilities/What you will do:

• Represent the franchise as a confident and engaging storyteller, creating and delivering impactful presentations and communications that build alignment, advocacy, and excitement
• Support & deliver Disney brand strategies for the Americas
• Serve as the regional brand expert, maintaining a deep understanding of global brand objectives, content priorities, brand standards, and market opportunities
• Lead the development of detailed Brand Plans that communicate strategic recommendations by synthesizing brand performance, financial analysis, consumer insights, market trends, retailer activity, and business priorities
• Lead the creation and delivery of presentations, strategic narratives, updates, and planning materials for leadership, cross‑functional teams, licensees, retailers, and other key partners
• Establish and oversee key timelines, milestones, and cross‑functional workstreams to ensure successful delivery of brand priorities and launches
• Represent the brand in strategic partner discussions and high‑impact external engagements, acting as a trusted and knowledgeable brand lead
• Build strong relationships across global, regional, and cross‑functional teams, driving alignment, improving ways of working, and ensuring clear and timely communication of brand priorities
• Manage and develop a direct report

Requirements/What you will have:

• 5-7 + years of progressive brand/franchise experience
• Strong understanding of the Star Wars, Marvel, and 20th Century Studios brands and the broader organization
• Excellent presentation skills and demonstrated ability to craft stories
• Experience with Excel, Word, Keynote & PowerPoint, and other asset management software
• Ability to build trust and strong relationships with studio partners, executives, and cross‑functional partners. Agile and responsive – can thrive in ambiguous business situations
• Proven ability to be resourceful, decisive, confident under pressure, and comfortable working in a fast paced, growth‑oriented environment
• Strong organizational and analytical skills; attention to detail
• Outstanding creativity and drive; excellent written and oral communication and collaboration skills
• Availability/flexibility in schedule that may include working on weekends
• Available for business travel as needed. Possess a valid passport

Required Education:

• Bachelor’s degree in business or related field or equivalent experience

The hiring range for this position in Glendale, CA is $139,200.00-$186,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.