Global Brand & Franchise Strategy Lead

The Walt Disney Company; Burbank (CA); On-site; USD 127,000 - 170,000; Full time

Benefits offered by this job

Bonus potential

Long-term incentive units

Medical and other benefits

Job summary

The Walt Disney Company is seeking a Senior Manager for National Geographic Brand and Franchise Management to shape brand-defining initiatives and build strategic partnerships. This role serves as a connector between National Geographic and Disney, driving brand visibility and stakeholder collaboration.

Reporting to the Director of Brand & Franchise Management, the role requires leading global initiatives, aligning strategy across regions, and delivering high-impact brand campaigns with

Qualifications

• 7+ years of experience in brand strategy, marketing, partnerships, or related field.
• 2+ years leading cross-functional brand initiatives in matrixed environments.
• Excellent written and verbal communication with strong storytelling and executive presence.

Responsibilities

• Drive franchise growth through global brand initiatives.
• Lead initiatives such as Nat Geo Kids or Travel Lifestyle.
• Align strategy across Verticals, LOBs and regions.
• Collaborate across matrixed organization to drive expansion outcomes.
• Develop toolkits and brand materials for internal and external use.
• Ensure brand consistency across creative and messaging.
• Work with teams to shepherd campaigns from concept to launch and measure KPIs.

Skills

Brand strategy

Cross-functional leadership

Communication & storytelling

Analytical thinking

Global collaboration

Stakeholder management

Project management

Executive presence

Education

Bachelor’s degree in Marketing/Brand Management/Business

Job description

The Walt Disney Company is seeking a Senior Manager for National Geographic Brand and Franchise Management to shape brand-defining initiatives and build strategic partnerships. This role serves as a connector between National Geographic and Disney, driving brand visibility and stakeholder collaboration.

Reporting to the Director of Brand & Franchise Management, the role requires leading global initiatives, aligning strategy across regions, and delivering high-impact brand campaigns with