Alumni Engagement & Email Marketing Lead

University of North Carolina Charlotte; Charlotte (NC); On-site; USD 54,000 - 61,000; Full time

Job summary

University of North Carolina at Charlotte seeks an Alumni Communications Specialist to manage marketing and communications for the Office of Alumni Engagement. You will liaise with University Communications and plan communications for alumni events and campaigns.

The role focuses on increasing alumni engagement through targeted email programs, event communications, and data-driven reporting using Cvent and Salesforce. Flexibility for weekends/evenings and some travel is expected.

Qualifications

• Bachelor's degree required.
• Minimum of 2 years in digital marketing, strategic communication campaign building, email marketing, and/or public relations.

Responsibilities

• Collaborate with Program Managers to develop tailored email marketing strategies for alumni events, defining audience targets, messaging angles, and send schedules.
• Write, design, and proofread engaging, brand-aligned email communications to promote alumni events, programs, and department initiatives. Design custom graphics as needed and select high-quality visual assets to elevate email aesthetics and drive engagement.
• Coordinate with Program Managers and the Senior Director of Alumni Engagement to ensure all messaging and recipient lists are thoroughly proofread, approved, and deployed error-free on schedule.
• Define and recommend targeted alumni audience segments in collaboration with Program Managers to maximize engagement and attendance.
• Collaborate closely with University Communications to align alumni messaging with overall institutional brand standards and strategic goals.
• Serve as the team lead on email marketing standards, continually recommending improvements for design, layout, tone, call-to-action placement, and subject lines.
• Serve as the resident subject matter expert for the Cvent event management platform and master email marketing workflows within Cvent.
• Build, verify, and pull targeted invitation lists and detailed reports directly from Salesforce while maintaining clean list practices and data integrity.
• Track, analyze, and report on key email performance metrics (open rates, CTRs, conversion rates, unsubscribes) to refine future strategies.
• Conduct background research on annual Alumni Award recipients to highlight their achievements and impact.
• Lead the interview process for Alumni Award recipients, developing tailored, insightful video script questions. Collaborate with the Director of Alumni Operations and Special Projects to guide recipients through video production interviews.
• As needed, draft remarks for Department leadership for high-profile events including, but not limited to, Alumni Awards, 10 Under Ten Awards, ACE Awards & Appreciation Luncheon and Legacy Lunch.
• Provide key email communication support for university-wide engagement and fundraising campaigns, such as Niner Nation Gives and Niner Nation Week.
• Independently manage communication calendars, prioritizing multiple concurrent projects to ensure all emails are drafted, approved, and deployed on schedule.
• Ability to work some weekends and evenings; occasional travel may be required.
• Other duties as assigned.

Skills

Email marketing

Digital marketing

Strategic communications

Public relations

Brand-aligned communications

Email campaign optimization

Education

Bachelor's degree

Tools

Google Suite

Monday.com

Canva

Adobe Creative Suite

Cvent

Salesforce

Job description

University of North Carolina at Charlotte seeks an Alumni Communications Specialist to manage marketing and communications for the Office of Alumni Engagement. You will liaise with University Communications and plan communications for alumni events and campaigns.

The role focuses on increasing alumni engagement through targeted email programs, event communications, and data-driven reporting using Cvent and Salesforce. Flexibility for weekends/evenings and some travel is expected.