AI Transformation Program Manager, Marketing Enablement

Ericsson; Boise (ID); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Ericsson is seeking a Marketing & AI Transformation Program Manager to join our Marketing Strategy & Operations team. This individual contributor role will drive operational execution, coordination, and adoption of AI across Demand Generation, Content, Product Marketing, Field Marketing, and Marketing Operations.

The role sits in a hybrid model with onsite expectations in Plano, TX or Boise, ID. The position emphasizes enabling AI initiatives from roadmap to real-world adoption, not building

Qualifications

• At least 7 years in program management with a focus on enterprise transformation in B2B contexts.
• Experience designing and delivering training or enablement programs at scale.
• Strong track record leading cross-functional steering committees or governance forums.
• Familiarity with AI and ML concepts (generative AI, LLMs, automation) to educate and partner credibly with technical teams.
• Excellent stakeholder management and facilitation skills; ability to align multiple teams to a shared roadmap.
• Strong communication skills translating AI concepts into business language for diverse audiences.
• Experience with change management frameworks and organizational adoption of new tools or workflows.

Responsibilities

• Administer the Marketing AI Council: scheduling, agendas, documentation, and follow-up actions to keep leads aligned.
• Maintain a prioritized AI transformation roadmap with cross-functional input; track delivery and surface blockers.
• Define and manage intake processes for marketing requests for AI-enabled support and route to tech teams.
• Collaborate with leads to identify, scope, and sequence AI use cases; translate into business-ready plans.
• Design and deliver role-specific AI training programs and self-service resources that build AI fluency.
• Champion AI-driven ways of working through internal comms and change management.
• Develop responsible AI use guidelines and SOPs aligning marketing practices with AI policies.
• Define and track KPIs for AI adoption and ROI narratives.

Skills

Program management

Enterprise transformation

Training programs

Cross-functional leadership

AI familiarity

Stakeholder management

Change management

Job description

Ericsson is seeking a Marketing & AI Transformation Program Manager to join our Marketing Strategy & Operations team. This individual contributor role will drive operational execution, coordination, and adoption of AI across Demand Generation, Content, Product Marketing, Field Marketing, and Marketing Operations.

The role sits in a hybrid model with onsite expectations in Plano, TX or Boise, ID. The position emphasizes enabling AI initiatives from roadmap to real-world adoption, not building