AI-Savvy Social Media & Content Lead

Crypto.com; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Annual leave entitlement

401(k) with employer match

Health/dental/vision insurance

Hybrid work setup

Internal mobility program

Job summary

Crypto.com is seeking a Social Media Manager to drive our digital presence and engage the community. You will blend creativity with data-driven insights to identify and execute winning content strategies across channels.

You will lead strategy execution, define goals and OKRs, and collaborate with product and marketing teams to ensure a unified brand voice. Hands-on with posting tools and content optimization, you will drive growth in a hybrid US-based role.

Qualifications

• At least 5 years of experience as a Social Media Manager, Specialist or similar role.
• AI-native with a deep understanding of the current AI tooling landscape.
• Strong project management skills with the ability to supervise multiple projects.
• Hands-on experience using social media management/posting tools.
• Has knowledge and experience of executing: content management, campaign management, video production, photoshoots, and social media management.
• Able to create, edit ; repurpose content. Knowledge of design tools is a plus.
• Has an interest for the financial services industry, including staying up to date on news, trends and all key happenings in the industry.
• Be an excellent team player, well organised and keep cool when working to tight deadlines.

Responsibilities

• Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
• Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
• Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
• Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.
• Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.

Skills

AI-native tools awareness

Social media management

Project management

Posting tools

Content strategy

Video production

Content repurposing

Design tools

Tools

Social media posting tools

Job description

Crypto.com is seeking a Social Media Manager to drive our digital presence and engage the community. You will blend creativity with data-driven insights to identify and execute winning content strategies across channels.

You will lead strategy execution, define goals and OKRs, and collaborate with product and marketing teams to ensure a unified brand voice. Hands-on with posting tools and content optimization, you will drive growth in a hybrid US-based role.