AI-Driven Social Growth Manager

Crypto; Dallas (TX); On-site; USD 70,000 - 120,000; Full time

Job summary

Crypto.com is seeking a Social Media Manager who will drive our digital presence and community engagement across brands. You will conceptualize, implement, and manage high-impact social strategies, blending creativity with data-driven insights to identify winning content.

You will lead cross-functional collaboration, set clear OKRs, and optimize content to grow audiences and ROI while staying ahead of AI tooling trends in the fintech space.

Qualifications

• 5+ years of experience as a Social Media Manager or similar role.
• AI-native with understanding of current AI tooling landscape.
• Strong project management skills with ability to supervise multiple projects.
• Hands-on experience using social media management/posting tools.
• Experience executing content management, campaigns, video production, photoshoots, and social media management.
• Ability to create, edit and repurpose content; design tools a plus.
• Interest in the financial services industry and staying up to date on trends.
• Excellent team player, well organized, and able to work under tight deadlines.

Responsibilities

• Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
• Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
• Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
• Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.
• Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.

Skills

Social media strategy

AI-native

Project management

Content creation

Video production

Content repurposing

Team collaboration

Tools

Social media posting tools

Job description

The Social Media Manager will be the driving force behind Crypto.com’s digital presence and community engagement. You will conceptualize, implement, and manage high-impact social strategies for our brands.

You are someone who blends creativity with data-driven insights to identify and execute winning content strategies.

Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.

Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.

Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.

Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.

Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.

At least 5 years of experience as a Social Media Manager, Specialist or similar role.

AI-native with a deep understanding of the current AI tooling landscape.

Strong project management skills with the ability to supervise multiple projects.

Hands-on experience using social media management/posting tools.

Has knowledge and experience of executing the following: content management, campaign management, video production, photoshoots, and social media management.

Able to create, edit ; repurpose content. Knowledge of design tools is a plus.

Has an interest for the financial services industry, including staying up to date on news, trends and all key happenings in the industry.

Be an excellent team player, well organised and keep cool when working to tight deadlines.