AI Product Marketing Manager (Remote) – Launch & GTM Leader

Clera Labs, Inc.; United States; Remote; USD 135,000 - 165,000; Full time

Job summary

Clera Labs, Inc. is seeking a Product Marketing Lead to own end-to-end go-to-market for an AI software product tailored for automotive dealerships.

You will work with marketing and cross-functional teams to turn product positioning into clear messaging and practical field enablement. The role requires strong writing and product communication skills to explain complex AI features to business audiences, plus experience creating briefs, battlecards, and launch processes used by customer-facing

Qualifications

• 4+ years of product marketing experience at an early-stage or high-growth company.
• Ownership of launches from planning through release.
• Experience coordinating launch readiness across product, sales, and customer success teams.
• Ability to translate positioning into messaging for business audiences.

Responsibilities

• Lead end-to-end go-to-market planning and execution for product releases.
• Develop product messaging that explains features, audiences, and customer value.
• Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and risks.
• Create positioning briefs, battlecards, and sales enablement materials.
• Join roadmap reviews and engage with customers to understand needs and competitive dynamics.
• Keep executives informed about upcoming releases, readiness, feedback, and market context.
• Build and improve launch playbooks with adequate planning time before release.

Skills

Product marketing

Launch planning

Messaging

Cross-functional collaboration

Customer engagement

AI tools usage

Business messaging

Tools

AI tools

Job description

Clera Labs, Inc. is seeking a Product Marketing Lead to own end-to-end go-to-market for an AI software product tailored for automotive dealerships.

You will work with marketing and cross-functional teams to turn product positioning into clear messaging and practical field enablement. The role requires strong writing and product communication skills to explain complex AI features to business audiences, plus experience creating briefs, battlecards, and launch processes used by customer-facing