Product Marketing Lead: GTM & Launch Expert

Clera; United States; Remote; USD 110,000 - 180,000; Full time

Job summary

Clera is seeking a product marketing leader in the United States to drive go-to-market planning and execution for our AI-powered product releases.

You will craft messaging for features, audiences, and customer value, and coordinate launch readiness across Product, Sales, and Customer Success while updating executives on market context. This role emphasizes cross-functional collaboration and strong communication.

Qualifications

• At least 4 years of product marketing experience at early-stage or high-growth companies.
• Experience owning launches from planning through release.
• Coordinating launch readiness across product, sales, and customer success.
• Strong writing and communication of complex AI or technical features.
• Experience creating messaging, briefs, battlecards, and launch processes.
• Marketing AI or software products to business buyers.

Responsibilities

• Lead end-to-end go-to-market planning and execution for product releases
• Develop product messaging explaining features, audiences, and customer value
• Coordinate launch readiness across Customer Success, Sales, and Product
• Create positioning briefs, battlecards, and sales enablement materials
• Join roadmap reviews and engage with customers in the field
• Keep executives informed on releases, readiness, and market context
• Build and improve launch playbooks

Skills

Product marketing

Launch ownership

Cross-functional coordination

Clear writing & communication

AI/technical storytelling

Messaging & enablement content

Job description

Clera is seeking a product marketing leader in the United States to drive go-to-market planning and execution for our AI-powered product releases.

You will craft messaging for features, audiences, and customer value, and coordinate launch readiness across Product, Sales, and Customer Success while updating executives on market context. This role emphasizes cross-functional collaboration and strong communication.