AI Product Marketing Lead: GTM & Launch Strategy

Google; Mountain View (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google's central AI marketing team is seeking a seasoned marketing leader to own go-to-market strategies for generative models. You will become an expert on our generative media models and partner with product, engineering and creative teams to bring bold AI launches to market while prioritizing user trust.

You will translate complex technical capabilities into compelling campaigns, measure impact with data, and influence executives across geographies.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience working on core product marketing or communications.
• Experience in developing and executing go-to-market or campaign strategies that are rooted in digital activations.
• Experience in program management or project management.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Build the GTM and strategy for model launches, including how it extends cross-product areas (xPA), working with PMM, PM, engineering, and xPA teams, and functional teams across media, insights, partnerships, digital/social, and creative agencies (internal and external).
• Drive education and coordination across channel owners and cross-functional (XFN) teams to land launches and our evergreen model story; drive production and delivery of programs.
• Monitor your pulse on the AI conversation on social amongst AI super fans, developers, enterprises, and community leaders to drive engagement and ideation of opportunities for Google to join the conversation (e.g., sponsorship ideas, events, etc.).
• Collaborate as part of a team that is breaking down generative media models from Google DeepMind and distilling the capabilities into marketing briefs and proof points to externalize; testing and learn through experimentation of early tools.

Skills

GTM strategy development

Campaign execution

Cross-functional collaboration

Data-driven decision making

Communication across levels

Education

Bachelor’s degree or equivalent practical experience

Job description

Google's central AI marketing team is seeking a seasoned marketing leader to own go-to-market strategies for generative models. You will become an expert on our generative media models and partner with product, engineering and creative teams to bring bold AI launches to market while prioritizing user trust.

You will translate complex technical capabilities into compelling campaigns, measure impact with data, and influence executives across geographies.