AI-Powered Omnichannel Architect

Axtria, Inc; San Francisco (CA); Hybrid; USD 131,000 - 175,000; Full time

Job summary

Axtria, Inc. is seeking an Omnichannel Orchestration Lead for the San Francisco Bay Area.

The role centers on designing intelligent, data-driven journeys that sequence field visits, email, web, and programmatic channels, powered by AI, while maintaining regulatory compliance. You will partner with marketing, sales, analytics, and IT to translate strategy into executable rules, governing end-to-end orchestration and KPIs within CRM and marketing platforms.

Qualifications

• 5–10 years of pharmaceutical/life sciences experience in commercial, marketing, or sales operations.
• Hands-on orchestration of both field and non-personal promotion channels.
• Based in the San Francisco Bay Area; hybrid work model and willingness to travel as needed.

Responsibilities

• Design end-to-end omnichannel orchestration strategy for clients, connecting field and NPP channels across brands and therapies.
• Define channel sequencing rules, trigger logic, and AI-powered frameworks that learn from engagement data while respecting compliance.
• Lead governance forums, set KPIs, and drive data-driven improvements across marketing, sales ops, analytics, and IT.

Skills

Omnichannel journey design

Pharma field force knowledge

Non-personal promotion management

CRM, automation & AI decisioning

AI-powered next-best-action rules

Education

Bachelor's degree

Tools

Veeva CRM

Veeva Align

Salesforce Marketing Cloud

AEM

Tealium

Job description

Axtria, Inc. is seeking an Omnichannel Orchestration Lead for the San Francisco Bay Area.

The role centers on designing intelligent, data-driven journeys that sequence field visits, email, web, and programmatic channels, powered by AI, while maintaining regulatory compliance. You will partner with marketing, sales, analytics, and IT to translate strategy into executable rules, governing end-to-end orchestration and KPIs within CRM and marketing platforms.