AI-Powered Marketing Operations Analyst

Acxiom

United States

Remote

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Acxiom is seeking a Business Analyst to join the Marketing Operations team, working with the Product Owner to translate marketing needs into precise requirements for an AI-powered tool that modernizes campaign intake and execution workflows. You will bridge business and tech, craft user stories and acceptance criteria, and support agile ceremonies, UAT, and change management to ensure a smooth rollout.

This role rewards curiosity about AI, comfort in ambiguity, and a collaborative,

Qualifications

Bachelor's degree in a related field or equivalent experience required.
Experience writing clear user stories, acceptance criteria, and functional requirements in Agile delivery.
Familiarity with AI-powered or agentic tool concepts is a plus.

Responsibilities

Draft detailed requirements and robust user stories with acceptance criteria.
Coordinate with Product Owner and Technology to ensure traceability and clarity.
Translate marketing needs into developer-ready specifications and edge cases.
Support Agile ceremonies, backlog grooming, sprint planning, and UAT.