AI-Powered Marketing Creative Specialist

Tyson Foods; Springdale (AR); On-site; USD 50,000 - 70,000; Full time

Job summary

Tyson Foods is seeking a Specialist Marketing in the United States to contribute to Brand or Digital Marketing efforts. The role collaborates across teams to ensure cohesive strategies that align with business goals.

The position emphasizes platform ownership, AI-driven asset production, and data-informed optimization, with duties spanning governance, QA, and cross-functional planning. Local candidates preferred in Springdale, AR.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 1-2 years of marketing experience.
• Strong analytical and communication abilities.

Responsibilities

• Own ATR platform and drive adoption across brand and marketing teams.
• Identify and escalate platform bugs; coordinate resolutions with IT.
• Develop and maintain the ATR product roadmap with prioritization.
• Collaborate with IT and vendors to scope features and integrations.
• Lead AI-driven production workflows and asset variants for testing.
• Ensure brand and legal compliance for AI-generated assets.
• Collaborate across brand marketing, agencies, IT, and legal teams.
• Monitor asset performance and inform creative strategy.

Skills

Analytical skills

Communication skills

Organizational skills

Team collaboration

Digital marketing tools

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Adobe Workfront

AI tools

Job description

Tyson Foods is seeking a Specialist Marketing in the United States to contribute to Brand or Digital Marketing efforts. The role collaborates across teams to ensure cohesive strategies that align with business goals.

The position emphasizes platform ownership, AI-driven asset production, and data-informed optimization, with duties spanning governance, QA, and cross-functional planning. Local candidates preferred in Springdale, AR.