Digital Marketing & AI Specialist

Somliving; Dallas (TX); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Paid vacation and holidays

401(k) plan with company match

Medical insurance

Dental insurance

Vision insurance

Life Insurance

Long-term disability

Employee referral program

Employee apartment discounts

Awards and recognition

Job summary

South Oxford Management LLC is seeking a Digital Marketing & AI Specialist to lead AI visibility, SEO, and paid media across our portfolio. You will drive lead generation to support leasing goals and work with VP of Marketing, regional teams, and partners to turn data into action.

The role focuses on optimizing AI-powered search, Google Ads, and social campaigns, while maintaining brand standards and Fair Housing compliance across multiple communities.

Qualifications

• 3–5 years of digital marketing experience, including Google Ads oversight and hands-on social media and paid campaigns.
• Knowledge of GEO, AEO, SEO, and local/technical search optimization.
• Familiarity with AI visibility platforms and the ability to implement recommendations.
• Experience with Google Analytics 4, Google Search Console, Meta Ads Manager, Google Business Profile, conversion tracking.
• Strong writing and creative skills for websites, digital advertising, and social media.
• Ability to analyze results, manage budgets, and work with marketing partners.
• Strong organization, communication, and follow-through for multiple communities and priorities.
• Multifamily or multi-location marketing experience; bachelor’s degree or equivalent preferred.

Responsibilities

• Lead AI search visibility initiatives and optimize opportunities.
• Develop GEO/AEO/SEO strategies through content and local information.
• Oversee technical SEO improvements and coordinate with website partners.
• Manage local search strategies via listings and Google Business Profiles.
• Measure impact of AI visibility and search improvements; refine content.
• Oversee and optimize Google Ads campaigns with partners; improve lead quality.
• Create, manage, and optimize paid social campaigns across platforms.
• Monitor budgets and adjust based on occupancy goals and market conditions.
• Manage social media strategy and calendars with onsite teams.
• Develop digital content including ad copy, graphics, photos, and short-form video.
• Coordinate website updates and landing pages to improve lead conversion.
• Establish KPIs and dashboards to measure performance across channels.
• Evaluate performance through CRM data from engagement to leases.
• Collaborate with regional teams on campaigns for acquisitions and transitions.
• Work with vendors to ensure deliverables meet expectations.
• Ensure content and advertising align with brand and Fair Housing.

Skills

Digital marketing

Google Ads

Social media management

Analytics

Budget management

Content creation

Communication

Multi-location marketing

Education

Bachelor’s degree

Tools

GA4

Google Analytics 4

Google Search Console

Meta Ads Manager

Google Business Profile

Conversion tracking

Job description

South Oxford Management is a full-service property management company with communities across multiple states. We are dedicated to creating exceptional experiences for our residents and team members. Our team brings extensive industry knowledge and expertise to South Oxford Management, with a commitment to quality in every aspect of our business. From management to leasing and marketing, we are passionate about creating positive experiences and putting people first.

When you join South Oxford Management, you become part of a collaborative team where you are encouraged to learn, share ideas, and contribute. We value innovation, fresh perspectives, hard work, teamwork, and, above all, our values.

How You Will Contribute

We have an exciting opportunity for a Digital Marketing & AI Specialist to join the South Oxford Management LLC team. This role manages digital marketing initiatives across our portfolio, including AI search visibility, paid advertising, social media, and website performance.

The Digital Marketing & AI Specialist strengthens our communities’ online presence, generates qualified leads, and supports leasing and occupancy goals. This role leads the implementation of strategies that improve visibility across traditional and AI-powered search platforms, oversees Google Ads campaigns with advertising partners, and creates and manages social media campaigns.

The ideal candidate combines digital marketing expertise with strong analytical and creative skills, plus an interest in how AI is changing how people discover apartment communities. This position works closely with the VP of Marketing, community and regional teams, and marketing partners to turn insights into action and measurable results.

Things You Will Do

• Lead AI search visibility initiatives, using AI visibility and analytics platforms to identify competitive gaps, prioritize opportunities, and implement recommended improvements.
• Develop and execute generative engine optimization (GEO), answer engine optimization (AEO), and search engine optimization (SEO) strategies through website content, FAQs, and local information.
• Oversee technical SEO improvements, including website health, crawlability, indexing, structured data, and page performance, coordinating implementation with website partners.
• Manage local search strategies through business listings, community pages, Google Business Profiles, and coordinated review and reputation initiatives.
• Measure the impact of AI visibility and search improvements, refining content and strategies to strengthen community accuracy, visibility, and competitive positioning.
• Oversee and optimize Google Ads campaigns with advertising partners, reviewing keywords, targeting, bidding, creative, and landing pages to improve lead quality and advertising efficiency.
• Create, manage, and optimize paid social campaigns across Facebook, Instagram, and other relevant platforms, executing directly or through advertising partners based on community goals and budgets.
• Monitor advertising budgets and recommend adjustments based on occupancy goals, availability, market conditions, and campaign performance.
• Manage social media strategy and content calendars, partnering with onsite teams to maintain an engaging and consistent presence across community and corporate accounts.
• Develop and coordinate digital content, including ad copy, graphics, photos, and short-form video that reflect each community’s brand.
• Coordinate website updates, landing pages, and digital content to improve the prospect experience and lead conversion.
• Establish KPIs and maintain dashboards that measure AI search, advertising, social media, and website performance, providing actionable insights for marketing and operations leaders.
• Evaluate performance from initial engagement through tours and leases, using CRM and attribution data to identify opportunities and validate campaign tracking.
• Partner with regional and community teams to address traffic challenges and coordinate digital marketing launches for acquisitions, lease-ups, and community transitions.
• Work with vendors to ensure services, reporting, and deliverables meet expectations and agreed-upon improvements are completed.
• Ensure digital content and advertising align with company brand standards and Fair Housing requirements.
• Perform other duties and assignments as directed by the VP of Marketing.

Things You Need

• 3–5 years of digital marketing experience, including Google Ads oversight and hands‑on social media and paid social campaign management.
• Working knowledge of GEO, AEO, SEO, and technical and local search optimization.
• Familiarity with AI visibility platforms and the ability to implement recommendations and measure improvements.
• Experience with Google Analytics 4, Google Search Console, Meta Ads Manager, Google Business Profile, conversion tracking, and digital reporting.
• Strong writing and creative skills for websites, digital advertising, and social media.
• Ability to analyze results, manage budgets, and work with marketing partners to improve performance.
• Strong organization, communication, and follow‑through, with the ability to manage multiple communities and priorities.
• Multifamily or multi-location marketing experience preferred; bachelor’s degree in a related field or equivalent experience preferred.

What We Will Provide You

South Oxford Management LLC provides a range of insurance options and benefits for our full‑time team members, including:

• Competitive salaries and bonuses
• Paid vacation, sick days, and holidays
• 401(k) plan with a company match
• Medical (Low PPO, High PPO)
• Dental (Low PPO, High PPO)
• Vision
• Employer‑paid Basic Life Insurance
• Employer‑paid Long‑Term Disability
• Employee Referral Program
• Employee Apartment Discounts
• Employee Awards and Recognition

You’re exceptional. Let us make you feel it. Join our team.

South Oxford Management LLC is proud to be an Equal Opportunity Employer EOE/M/F/D/V/SO.

South Oxford Management LLC is committed to providing a workplace that is free from the use, sale, possession, or distribution of illegal drugs and alcohol as well as free from the abusive use of legal drugs or alcohol.

All job applicants are required to take and successfully complete a drug and/or alcohol test before they will be permitted to begin employment. Applicants who refuse to take a test or do not cooperate with the test representatives will not be permitted to begin employment. If a test yields a positive result for drugs or alcohol, the Company may withdraw the offer of employment to an applicant where permitted by state law.