AI-Native Growth Marketer

Varsity Tutors, a Nerdy Company; Austin (TX); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the education sector is seeking an AI-Native Growth Marketer to drive customer acquisition and retention. You will leverage AI to craft innovative strategies, manage marketing channels, and optimize conversions. This role is ideal for motivated individuals looking to make a significant impact in a dynamic environment characterized by meritocracy and rapid decision-making.

Benefits

Competitive Compensation & Advancement

401(k) plan with company match

Flexible Time Off

Continuous Learning benefits

Medical, dental, vision plans

Qualifications

• 6+ years driving exceptional growth in fast-paced environments.
• Deep expertise across performance marketing and conversion optimization.
• Highly analytical and comfortable querying data.

Responsibilities

• Develop and execute strategies for marketing channels.
• Identify and implement improvements to drive growth.
• Collaborate across departments to ensure strategy alignment.

Skills

Performance marketing

Data analysis

CRM management

AI tools integration

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Meta Ads

Looker

Tableau

Job description

Nerdy is on a mission to transform how people learn, and we're searching for a AI-Native Growth Marketer who thinks differently, acts boldly, and leverages AI to achieve exponential outcomes. We want the 10x marketers who see AI as a partner, amplifying their skills and scaling impact far beyond the status quo. You’ll lead customer acquisition and retention projects across search, CRM, and other emerging channels to drive durable growth, rapidly iterating on bold experiments and crafting strategies that scale.

About Nerdy:

At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.

We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.

Fortune favors the bold. Join us.

How we compete:

• AI-Native at every levelFrom the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done.
• Entrepreneurial velocityMove at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.
• Free-market rigorIdeas rise or fall on merit and results - no committees, no politics, no cap on upside.
• Full-stack ownershipYou design, build, and run what you ship; accountability is a feature, not a bug.
• Reward for contributionPay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and howyou achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.
• Relentless explorationPush the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.
• Is ApoliticalYou stay focused on mission-aligned outcomes, not distractions or unrelated causes.

If you’re a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more atnerdy.com .

Nerdy’s shareholder letters below explain our latest products and strategy:

• 6+ years driving exceptional growth and performance in fast-paced environments
• Deep expertise across performance marketing, CRM, automation, and conversion rate optimization
• Fluent with standard marketing technology and platforms (Google Analytics, Google Ads, Meta Ads, Webflow, Segment, SendGrid, Optimove, etc), but always eager to integrate new AI-driven solutions to scale yourself and the team.
• Experienced with AI tools that enhance productivity and speed (Cursor, Make.com, 8n8, etc).
• Highly analytical and is comfortable querying data directly and using visualization tools like Looker or Tableau, not only to explain outcomes but to actively shape future strategies.
• Exceptional communication skills, with the ability to fluently navigate and align with Product, Engineering, and Design teams, while distilling complex insights into clear and actionable plans.
• Thrives under pressure, capable of juggling multiple projects, and rapidly iterating to deliver impactful results.
• A relentless learner who thrives in dynamic environments and that proactively seeks out new tools to maintain your competitive edge.

Responsibilities:

• Channel Management: Develop and execute strategies to use the right marketing channels to drive success in your initiative.
• Conversion Optimization: Identify and implement improvements to the funnel to drive growth
• Data-Driven Decision Making: Obtain and leverage data and analytics to identify trends, drive insights, and provide actionable recommendations to leadership.
• Cross-Functional Collaboration: Collaborate with departments such as design, product, engineering, and finance to ensure alignment and smooth execution of go-to-market strategies.
• Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing channels and initiatives.
• Budget Management: Oversee and manage the budget for initiatives, ensuring cost-effectiveness and ROI.

Unleash Your Potential at Nerdy:

At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
• Retirement Made Simple: 401(k) plan with company match and immediate vesting.
• A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
• Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
• Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
• Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
• You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.

The Bottom Line:

If you're driven by impact, energized by ownership, and excited to help shape what’s next, you’ll thrive here. We move fast, think big, and reward those who deliver. This isn’t a traditional corporate environment - it’s a place to do the most meaningful work of your career.

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