Account Based Marketing Manager

Fermatcommerce; Austin (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

FERMÀT is seeking an Account-Based Marketing Manager to develop personalized marketing strategies for e-commerce accounts. This critical role will focus on data-driven marketing approaches to enhance FERMÀT's presence within the competitive digital commerce landscape, partnering with sales to achieve significant revenue growth.

Benefits

Competitive salary + equity package

Comprehensive health, dental, and vision insurance

401(k) plan with 4% matching

4 months of paid parental leave

Unlimited PTO policy

WFH stipend

Monthly wellness stipend

Qualifications

• 5+ years of B2B marketing experience, including 2+ years in ABM.
• Proven track record of launching ABM programs in e-commerce.
• High-growth SaaS environment experience is preferred.

Responsibilities

• Design and implement ABM programs targeting enterprise e-commerce brands.
• Execute full-funnel, multi-channel campaigns to drive engagement.
• Measure campaign performance and optimize ABM tactics.

Skills

Analytical mindset

Project management

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Salesforce

Apollo

ZoomInfo

Clay

Notion

Job description

FERMÀT enables eCommerce brands to transform clicks into conversions with highly-personalized , 1:1 dynamic shopping experiences.

We've raised $30M+ to date and are backed by Bain Capital Ventures, Greylock, QED, and other top angels and commerce investors. Located in SF, Austin, NYC, and Bangalore, we're looking to expand our 70+ person team to build the future of eCommerce! After announcing our $17M Series A, FERMÀT is one of the fastest growing companies at this stage in the US.

FERMÀT is the leading AI-native funnel management platform built for e-commerce marketers. We empower brands to create and manage delightful customer experiences across multiple channels in minutes. Our platform helps businesses transform their digital presence through intelligent, data-driven funnel creation that strengthens customer acquisition and drives measurable results. With FERMÀT, e-commerce teams can rapidly built, test and iterate on their customer journey while maintaining brand consistency across every touchpoint.

About the Role:

As an Account-Based Marketing Manager at FERMÀT, you will drive personalized, high-impact marketing strategies tailored to our largest e-commerce accounts. Collaborating closely with our Head of Enterprise Sales, you’ll develop data-driven, multi-channel campaigns that highlight how FERMÀT transforms the digital commerce landscape for enterprise retailers and brands.

This role is critical in accelerating our go-to-market momentum with enterprise accounts. Reporting to the Head of Enterprise Sales, you’ll be empowered to build and scale our ABM function, with clear opportunities for growth as FERMÀT expands its presence in the market.

Responsibilities:

• Design and implement ABM programs targeting enterprise ($200M+ Net Revenue) e-commerce brands and retailers that generates net new revenue opportunities

• Partner with Sales and Marketing to align on target account lists, account plans, and campaign objectives

• Develop tailored messaging and creative assets that speak to the specific challenges of e-commerce decision-makers

• Execute full-funnel, multi-channel campaigns (email, paid media, direct mail, events, etc.) to drive engagement and pipeline growth

• Leverage our ABM tech stack (e.g., Apollo, Clay, ZoomInfo, Notion, etc.) for audience segmentation, personalization, and performance tracking

• Build account intelligence to inform campaign development and sales strategy

• Measure campaign performance through engagement metrics, pipeline contribution, and ROI analysis

• Continuously test and optimize ABM tactics to increase relevance and impact

• Support sales enablement efforts with customized content, account insights, and deal acceleration materials

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 5+ years of B2B marketing experience, including 2+ years dedicated to account-based marketing

• Proven track record of launching successful ABM programs targeting enterprise e-commerce companies

• Familiarity with the e-commerce buyer journey and SaaS marketing best practices

• Experience with ABM and CRM tools such as Salesforce, Apollo, Clay, ZoomInfo, Notion, and marketing automation platforms

• Strong analytical mindset and ability to translate campaign data into actionable insights

• Excellent project management skills and attention to detail

• Collaborative and proactive communicator comfortable working cross-functionally

• Experience in a high-growth, fast-paced SaaS environment preferred

Benefits

• Competitive salary + equity package

• Comprehensive health, dental, and vision insurance for you and all your dependents.

• Retirement benefits:

  • US: 401(k) plan with 4% matching

  • India: Provident Fund with 12% matching

• 4 months of paid parental leave

• Unlimited PTO policy (with minimum 5 days PTO / quarter!)

• WFH stipend

• Monthly wellness stipend