AI‑Native Content Marketing Lead: Exec Voice & Social

BITKRAFT Ventures; Mountain View (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Inworld is seeking an AI‑native Senior Content Marketing Manager to shape the company’s voice in public, focusing on executive storytelling, social channels, and employer branding. You’ll write, edit, and publish content that resonates with developers and founders, working directly with the VP of Marketing and PMM.

You’ll own the content ecosystem, repurpose launches and demos, and build systems to publish at cadence, using AI tools to multiply output while preserving the voice.

Qualifications

• 4–7 years in content marketing, ideally to a developer or technical audience.
• Exceptional writer with range – you can write as a founder, as an engineer, and as the brand, and they sound different.
• Demonstrated track record growing a social presence on LinkedIn and X, with the numbers to show for it.
• Fluent with AI tooling as a production system.
• Comfortable interviewing researchers and engineers and turning it into something readable.
• Judgment about what not to publish.
• Power user of Claude Code or equivalent, thinking in terms of agents and systems. Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).

Responsibilities

• Build the executive voice across LinkedIn, X, and long form – posts, essays, and POV pieces that read like the founders rather than marketing.
• Own and optimize our social channels and content distribution for developers and technical audiences.
• Collaborate with engineering and research teams to surface ideas worth publishing.
• Develop templates and systems to publish content on cadence and measure impact.

Skills

Content marketing

Developer audience

Exceptional writing

Social media growth

AI tooling

Interviewing researchers

Judgment

Claude Code

Tools

Claude Code

Job description

Inworld is seeking an AI‑native Senior Content Marketing Manager to shape the company’s voice in public, focusing on executive storytelling, social channels, and employer branding. You’ll write, edit, and publish content that resonates with developers and founders, working directly with the VP of Marketing and PMM.

You’ll own the content ecosystem, repurpose launches and demos, and build systems to publish at cadence, using AI tools to multiply output while preserving the voice.