AI-native B2B Marketing Leader (First Hire)

Knit Health; San Francisco (CA); Híbrido; USD 215.000 - 250.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision coverage

401(k) plan

24 days PTO

Descripción de la vacante

Knit Health is hiring its first marketing leader to drive strategy and execution as an AI-native Gen Marketer. You will shape messaging for health systems, own events, and build high-impact content while orchestrating AI-powered resources.

You’ll lead a lean marketing function, collaborate with Growth and Sales, and eventually grow into head of marketing. Remote-friendly with Bay Area presence and regular travel.

Formación

• 6+ years in B2B marketing, ideally with health systems or healthcare providers.
• Experience building marketing at an early-stage company or under resource constraints.
• AI-native marketing generalist with product marketing expertise.
• Experience deploying AI-based tools to optimize marketing performance.
• People management experience and interest in leading a team.
• Data-driven with ability to measure and optimize marketing programs.
• Willingness to travel regularly for conferences and events (up to 25%).

Responsabilidades

• Develop category narrative and ensure consistent messaging across website, sales materials, and events.
• Design, build, and manage the marketing funnel from awareness to enablement.
• Build and own the events program, budgets, logistics, and post-event follow-up.
• Create content (website copy, customer stories, white papers, bylines, webinars, newsletters).
• Collaborate with Growth and Sales on materials to move deals forward and refine product marketing.
• Establish CRM, marketing automation, brand standards, and pipeline reporting.
• Manage agencies and freelancers; hire and lead the marketing team as it grows.

Conocimientos

B2B marketing

Healthcare marketing

AI-native marketing

Product marketing

Go-to-market strategy

People leadership

Herramientas

CRM systems

Marketing automation tools

Descripción del empleo

Knit Health is hiring its first marketing leader to drive strategy and execution as an AI-native Gen Marketer. You will shape messaging for health systems, own events, and build high-impact content while orchestrating AI-powered resources.

You’ll lead a lean marketing function, collaborate with Growth and Sales, and eventually grow into head of marketing. Remote-friendly with Bay Area presence and regular travel.