Paid Social & Influencer Lead

present of AI; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Cognition is seeking a paid social marketer to launch and manage campaigns for Devin, our AI coding agent. This role requires building campaigns from scratch across several platforms, setting budgets, and running weekly tests to optimize performance.

You will collaborate with an in-house team and external influencers, building a steady pipeline of creative and ensuring robust attribution tracking. A proven ability to deliver measurable ad spend results is essential for success in this role.

Qualifications

• Proven ability to manage real ad spend and show results.
• Strong numeric literacy to interpret performance data and optimize.
• Experience running partnerships or influencer campaigns is a plus.
• Ability to judge what makes an ad land with a technical audience.

Responsibilities

• Launch paid social campaigns from scratch across multiple platforms.
• Set and manage budgets for campaigns and testing.
• Test ads weekly and iterate based on performance.
• Build a pipeline of creative with in-house team and outside influencers.
• Track attribution and reporting to prove impact to stakeholders.

Skills

Paid social advertising

Budget management

Analytics & attribution

A/B testing

Influencer partnerships

Job description

The role asks someone to run paid social from scratch across several platforms, set budgets, test ads weekly, and build a pipeline of creative with an in house team and outside influencers. A strong candidate has managed real ad spend and can show results, reads numbers well while also judging what makes an ad land, and has run partnerships or has clear ideas about starting them. The posting cares more about proven ability than years or a tech background.

How it fits the AI era

The product being marketed is itself an AI coding agent, so the audience is technical and quick to spot weak claims. AI tools help with reporting, analysis, and faster creative iteration, but choosing angles, judging creative, and keeping tracking honest stay human calls. The job is about earning trust from skeptical developers, which no tool does alone.

How it builds AI experience

Working here means using Devin and current AI tools day to day for reporting and creative work, so hands on practice with AI assistants for analysis and ad drafting is worth building. A candidate can prepare by learning how AI agents are described and demoed, since the ads must speak to developers evaluating such tools. Familiarity with how AI products are positioned for technical buyers helps.

Worth showing

• Managed real ad budget
• Weekly creative testing
• Attribution tracking setup
• Influencer and UGC partnerships

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Cognition

Applied AI lab building Devin, an autonomous software engineering agent that plans, writes, debugs, and deploys code