AI-Forward VP, Brand & Communications

Blackbaud; Charleston (SC); On-site; USD 180,000 - 260,000; Full time

Job summary

Blackbaud in Charleston, SC is seeking a strategic, AI-forward Vice President of Brand and Communications to lead our global brand and corporate communications. You will shape how Blackbaud is understood, differentiated, and trusted, translating strategy into a compelling narrative across markets, audiences, and channels.

You’ll lead an integrated communications agenda, mentor a global team, and partner with product, marketing, sales, and investor relations to drive growth and trust in a rapidly

Qualifications

• 12+ years of progressive leadership in brand and communications.
• Experience leading at VP level in B2B SaaS or complex technology.
• Strong writing, storytelling, and executive communication skills.
• Public company experience preferred.

Responsibilities

• Own and evolve Blackbaud's global AI-first brand strategy, architecture, positioning, voice, and visual expression across markets and channels.
• Drive measurable improvements in awareness, trust, and category leadership.
• Lead an integrated corporate communications strategy spanning external, internal, executive, financial, media, and crisis communications.
• Translate strategy and customer impact into differentiated narratives that build trust and understanding.
• Serve as a senior advisor to the executive leadership team on reputation and stakeholder communications.
• Lead proactive media relations and issues management with influential journalists.

Skills

Brand strategy

Corporate communications

Public relations

Media relations

Crisis management

Thought leadership

Executive communications

AI-enabled tools

Job description

Blackbaud in Charleston, SC is seeking a strategic, AI-forward Vice President of Brand and Communications to lead our global brand and corporate communications. You will shape how Blackbaud is understood, differentiated, and trusted, translating strategy into a compelling narrative across markets, audiences, and channels.

You’ll lead an integrated communications agenda, mentor a global team, and partner with product, marketing, sales, and investor relations to drive growth and trust in a rapidly