AI-First Product Marketing Manager — Healthcare Data

Rhapsody; Massachusetts; On-site; USD 115,000 - 160,000; Full time

Benefits offered by this job

401k with company match

Innovative and inclusive work culture

Continuous learning and development

Job summary

Rhapsody, an AI-first healthcare data interoperability company, is seeking a Senior Product Marketing Manager in Massachusetts. You will be a cross-functional partner, representing the voice of the customer and bringing Rhapsody products to market to drive growth.

You’ll collaborate with Product, Sales, Customer Success, and Marketing to position offerings in differentiated ways and equip the field with compelling collateral.

Qualifications

• 5+ years’ experience in product marketing, strategy, product management, consulting, or similar roles.
• B2B experience is required.
• Healthcare technology experience is preferred.

Responsibilities

• Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences.
• Refine buyer personas, ideal customer profile, and customer segmentation.
• Partner with Demand to create go-to-market strategies that communicate benefits of Rhapsody solutions to target audiences.
• Create key content to support campaigns and external positioning (blogs, case studies, etc.).
• Ensure SEO and GEO alignment so messaging meets buyers where they are, in their language.
• Conduct market, competitive, and customer research to inform go-to-market strategies.
• Support measurement and analysis of GTM KPIs to improve pipeline development and win rate.
• Collaborate with Product and Finance on pricing and packaging analyses for ARR growth.
• Create and maintain sales tools & collateral aligned to the buyer journey.
• Translate complex product capabilities into clear value narratives for the team.
• Train Sales, Customer Success, and field marketing on new products and market trends.

Skills

Product marketing

Strategy

Product management

Consulting

Cross-functional collaboration

Job description

Rhapsody, an AI-first healthcare data interoperability company, is seeking a Senior Product Marketing Manager in Massachusetts. You will be a cross-functional partner, representing the voice of the customer and bringing Rhapsody products to market to drive growth.

You’ll collaborate with Product, Sales, Customer Success, and Marketing to position offerings in differentiated ways and equip the field with compelling collateral.