Senior Product Marketing Manager

Rhapsody; Massachusetts; On-site; USD 115,000 - 160,000; Full time

Benefits offered by this job

401k with company match

Innovative and inclusive work culture

Continuous learning and development

Job summary

Rhapsody, an AI-first healthcare data interoperability company, is seeking a Senior Product Marketing Manager in Massachusetts. You will be a cross-functional partner, representing the voice of the customer and bringing Rhapsody products to market to drive growth.

You’ll collaborate with Product, Sales, Customer Success, and Marketing to position offerings in differentiated ways and equip the field with compelling collateral.

Qualifications

• 5+ years’ experience in product marketing, strategy, product management, consulting, or similar roles.
• B2B experience is required.
• Healthcare technology experience is preferred.

Responsibilities

• Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences.
• Refine buyer personas, ideal customer profile, and customer segmentation.
• Partner with Demand to create go-to-market strategies that communicate benefits of Rhapsody solutions to target audiences.
• Create key content to support campaigns and external positioning (blogs, case studies, etc.).
• Ensure SEO and GEO alignment so messaging meets buyers where they are, in their language.
• Conduct market, competitive, and customer research to inform go-to-market strategies.
• Support measurement and analysis of GTM KPIs to improve pipeline development and win rate.
• Collaborate with Product and Finance on pricing and packaging analyses for ARR growth.
• Create and maintain sales tools & collateral aligned to the buyer journey.
• Translate complex product capabilities into clear value narratives for the team.
• Train Sales, Customer Success, and field marketing on new products and market trends.

Skills

Product marketing

Strategy

Product management

Consulting

Cross-functional collaboration

Job description

Healthcare is innovating fast and AI is accelerating the pace. But AI is only as good as the data it can securely access. Today, moving data between providers, payers, and digital health innovators is still harder than it should be, and inconsistent data quality creates risk, rework, and stalled initiatives.

Our mission is to accelerate innovation by reducing the burden of data access and data quality so teams can build, deploy, and scale solutions with confidence. Rhapsody provides behind-the-scenes interoperability and data quality foundation that helps information move reliably between systems, across formats, and at the speed modern healthcare demands.

Most people won’t ever see our products during a medical visit (that’s infrastructure). Think of Rhapsody as the connective tissue and increasingly, the “data readiness” layer that enables digital transformation, analytics, and AI initiatives by making data accessible, trustworthy, and actionable.

If you want to help solve one of healthcare’s hardest problems, turning fragmented data into safe, usable information—apply at rhapsody.health.

Position Summary:

As a Senior Product Marketing Manager, you’ll be a cross-functional partner responsible for representing the voice of the customer in every room. You will bring Rhapsody products to market and help drive their growth.

You’ll work closely with Product, Sales, Customer Success, and the Marketing team to position our offerings in differentiated and unique ways, equip the field with compelling collateral, and help ensure we win in the market.

This role is ideal for a results-oriented, product marketer who communicates with clarity, thrives in a dynamic, fast-paced environment, and balances analytical thinking with creative storytelling.

At Rhapsody, we are an AI-first company, meaning we actively use and embrace artificial intelligence to enhance how we work, collaborate, and deliver. We expect our team members to be open to adopting AI tools in their roles, continuously exploring ways to work smarter, improve efficiency, and drive innovation while maintaining high standards of quality, security, and ethical responsibility.

What You'll Do:

Messaging, Positioning, & Marketing Strategy

• Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences
• Refine buyer personas, ideal customer profile, and customer segmentation
• Partner with Demand to create and implement go to market strategies that effectively communicate benefits of Rhapsody solutions to our target audiences
• Partner with Content to create key content that supports campaigns and external positioning, including blog posts, case studies and more
• Be aware of how Rhapsody shows up in SEO and GEO, and inform this so that we continue to meet buyers where they are and, in their language,
• Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies
• Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate
• Partner with Product and Commercial teams to launch new products, including positioning, packaging, pricing, and marketing strategy
• Support pricing and packaging analysis in partnership with Product and Finance, helping identify simplification opportunities that support ARR growth
• Create and maintain sales tools & collateral (e.g., pitch decks, battlecards, one-pagers, FAQs & objection handling) aligned to the buyer journey
• Translate complex product capabilities & market themes into clear, value-driven narratives that will enable the team to win
• Partner with GTM Activation team, who will train Sales, Customer Success, BDRs, and field marketing on new products, key market trends, and collateral.

AI

• Transform workflows to be AI-first by connecting tools, building scalable automations, and standardizing best practices across teams to drive efficiency and consistency.
• Lead AI adoption by identifying high-impact use cases and developing solutions, and balancing experimentation with governance and quality standards.

What You Need

• 5+ years’ experience in one of the following areas: product marketing, strategy, product management, consulting, or other highly cross-functional roles.
• B2b experience is required.
• Healthcare technology experience is preferred.
• Ability to work autonomously, take ownership of priorities, and drive initiatives forward with minimal oversight.
• Comfort working in a fast-paced environment, adapting to shifting priorities, and managing multiple initiatives simultaneously.
• Excellent communication and collaboration skills - skilled in presentation development that connects concepts in a way that helps audiences “get it.”
• Genuine interest in the commercial mechanics of the business including how positioning, packaging, and messaging choices show up in win rate, deal size, and ARR.
• Equally comfortable writing the first draft of a narrative and pressure-testing it with data, this is a hands‑on role, not a strategy-and‑hand-off one.
• Ability to partner cross‑functionally with a range of internal stakeholders, and lead via influence.

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The expected pay range for this position is $115,000 – $160,000 USD annually, representing the anticipated base salary range for a full-time, exempt hire. Actual compensation will vary based on factors such as experience, skills, and work location. This role is also eligible for a discretionary annual bonus based on company and individual performance, as well as participation in Rhapsody’s comprehensive benefits program, which includes health coverage, retirement savings, paid time off and other programs that support your overall well-being.

What we have to offer you:

• 401k with a generous company match
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities