Sr. Director, Product Marketing

Rhapsody

Boston (MA)

On-site

USD 200,000 - 240,000

Full time

14 days+

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Benefits offered by this job

401k with generous company match

Inclusive work environment

Continuous learning opportunities

Job summary

A healthcare technology company is seeking a strategic Product Marketing leader to drive growth in its data exchange and quality solutions. This position demands ownership of go-to-market strategies, compelling messaging, and collaboration across departments. Candidates should have experience leading GTM in complex B2B markets, particularly in health tech, with a solid understanding of how AI is reshaping the industry. Competitive pay and a comprehensive benefits package will be offered.

Qualifications

Ability to lead GTM in complex, technical B2B markets, preferably health tech.
Strong grasp of AI’s impact on B2B discovery and evaluation.
Experience using AI tools for market research and messaging.

Responsibilities

Lead segment-specific go-to-market strategy across Rhapsody solutions.
Build compelling, value-based messaging.
Optimize buyer discovery through various channels.
Deliver systems for sales enablement.
Own product launches from narrative to commercialization.
Run customer and market programs focusing on AI's impact.
Analyze buying criteria and objection patterns to improve rates.
Own pricing and packaging strategy for target segments.
Partner in building full-funnel campaigns.
Define KPIs and dashboards for GTM effectiveness.

Skills

GTM leadership in B2B markets

Understanding of AI in B2B

Market research and messaging

Translating technical capabilities

Job description

Healthcare is innovating fast and AI is accelerating the pace. But AI is only as good as the data it can securely access. Today, moving data between providers, payers, and digital health innovators is still harder than it should be, and inconsistent data quality creates risk, rework, and stalled initiatives.

Our mission is to accelerate innovation by reducing the burden of data access and data quality so teams can build, deploy, and scale solutions with confidence. Rhapsody provides behind-the-scenes interoperability and data quality foundation that helps information move reliably between systems, across formats, and at the speed modern healthcare demands.

Most people won’t ever see our products during a medical visit (that’s infrastructure). Think of Rhapsody as the connective tissue and increasingly, the “data readiness” layer that enables digital transformation, analytics, and AI initiatives by making data accessible, trustworthy, and actionable.

If you want to help solve one of healthcare’s hardest problems, turning fragmented data into safe, usable information—apply at rhapsody.health.

Position Summary

We’re hiring a strategic Product Marketing leader to drive growth and differentiation across Rhapsody’s healthcare data exchange and data quality solutions at a time when AI is reshaping what buyers expect and how they discover, evaluate, and adopt technology.

You will own positioning, messaging, and go-to-market strategy for priority segments and ICPs (e.g., CIOs, CTOs, integration leaders, and digital health technical teams). You’ll translate complex capabilities into clear, customer‑centric narratives and proof built for modern buying committees that demand security, governance, ROI, and implementation realism. You’ll partner across Product, Sales, and Marketing to create pipeline, improve win rates, and accelerate adoption.

Key Responsibilities

Go‑to‑Market Strategy: Lead segment‑specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
Positioning & Messaging: Build compelling, value‑based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI‑enabled workflows.
AI‑First Discoverability (GEO/AEO): Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third‑party validation.
Sales Enablement: Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use‑case proof) that improves win rates and accelerates deal cycles.
Launch & Adoption: Own product launches end‑to‑end, from narrative to commercialization checklist to field readiness and drive adoption post‑launch.
Voice of Customer & Market Intelligence: Run customer/market programs (win‑loss, competitive intel) with a focus on how AI is changing decision criteria, data expectations, and risk tolerance.
Win/Loss & Win Rate: Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
Pricing & Packaging: Own pricing/packaging strategy for target segments; adapt to new AI‑era value drivers (speed‑to‑value, automation, reduced rework, risk reduction).
Campaign Strategy: Partner with Growth/Content to build full‑funnel campaigns tied to measurable pipeline and conversion outcomes.
Performance Analytics: Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.

Requirements and Skills

Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred).
Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot‑to‑production journeys).
Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy).
Ability to translate technical capabilities into clear business outcomes (risk reduction, speed‑to‑value, operational efficiency, revenue protection/growth).

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The expected pay range for this position is $200,000-$240,000 USD annually, representing the anticipated base salary range for a full‑time, exempt hire. Actual compensation will vary based on factors such as experience, skills, and work location.

This role is also eligible for a discretionary annual bonus based on company and individual performance, as well as participation in Rhapsody’s comprehensive benefits program, which includes health coverage, retirement savings, paid time off and other programs that support your overall well‑being.

What we have to offer you