Marketing Operations Manager (Strategy)

Asana; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Asana is seeking a Strategic Marketing Operations Manager to join our Marketing Operations team in San Francisco. In this role, you will optimize the customer journey, manage regional funnel performance, and provide actionable insights to our GTM teams to drive revenue targets.

Ideal candidates will have 5+ years of B2B SaaS experience, strong analytical skills, and expertise in Salesforce and Tableau. You will partner with cross-functional teams to implement marketing initiatives and reporting strategies for enhanced performance.

Qualifications

• 5+ years of experience in B2B SaaS marketing operations.
• Proven success in building relationships with sales, marketing, and analytics teams.
• Strong analytical skills to synthesize data into insights.

Responsibilities

• Optimize customer journey to achieve revenue targets.
• Own regional inbound funnel performance.
• Act as a liaison between global initiatives and the US field.
• Identify opportunities to optimize funnel performance.
• Report on performance and forecast regional marketing success.

Skills

Marketing Operations or GTM Strategy experience

Data analysis

Relationship building with cross-functional teams

Analytical skills

Salesforce knowledge

Tableau experience

Proactive about AI tools

Curiosity about emerging technologies

Tools

Salesforce

Databricks

Tableau

Job description

Requirements

• 5+ years of Marketing Operations or GTM Strategy experience in B2B SaaS, with expertise in both data analysis and strategy
• Proven track record of building relationships with cross-functional leadership (Sales, Marketing, Finance, Data Science and Analytics) to drive consensus and change
• Strong analytical and presentation skills with the ability to synthesize complex data into executive insights to inform regional planning
• Hands‑on experience with marketing and sales funnel reporting, with knowledge of Salesforce, Databricks and Tableau, or similar tools
• Proactive about leveraging AI tools to accelerate insights and team productivity
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making

What the job involves

• The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights
• We're seeking a Strategic Marketing Operations Manager to serve as the strategy partner to US Revenue and Marketing leadership, owning regional inbound funnel performance and providing data‑driven insights to our GTM teams
• This role acts as the connective tissue between global initiatives and the US field, responsible for measuring performance against target, while aligning cross‑functional teams on the execution of top growth levers
• The role doesn't just report on the performance but actively identifies opportunities to optimize it
• Ownership of the regional Inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs
• Proactively identify and implement regional growth opportunities through deep‑dive analysis of funnel friction points and conversion blockers
• Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program‑managing their implementation
• Host inbound reporting councils and contribute data‑driven insights to other regular regional reporting rhythms
• Partner with Marketing Analytics, Data Science and Finance to drive regional marketing planning, ensuring alignment with annual and program‑level target setting
• Provide data‑driven recommendations for channel mix optimizations and recommend changes to regional lead scoring, routing, and funnel processes to drive growth
• Own the triage and prioritization of regional reporting requirements and manage the communication and change management for new targets, models, or dashboards