AI-Driven Site Content & Storytelling Lead

Walmart; Bentonville (AR); On-site; USD 70,000 - 130,000; Full time

Benefits offered by this job

401(k)

Stock purchase

Company-paid life insurance

Paid time off

Job summary

Walmart is seeking a Manager, Site Content in Bentonville, AR to lead storytelling, image curation, and content execution across Walmart.com and the App. You will drive omni-channel messaging, visual storytelling, and personalization using AI to scale assets and improve the customer journey.

You will shape editorial strategy for campaigns and translate trends into content decisions to optimize imagery and storytelling effectiveness, while partnering across teams to ensure timely, high-quality

Qualifications

• Bachelor’s degree in merchandising, visual design, business management, or related area and 3 years’ experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area OR 5 years’ experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area.
• Preferred Qualifications include ECommerce merchandising, UI/UX, Interactive and Visual Design, Business Management, or related area; Master’s degree in Merchandising, Visual Design, Business Management, or related area

Responsibilities

• Shaping and executing editorial strategy across site during key campaigns, events, and evergreen moments.
• Translating trends and data into actionable editorial decisions to optimize content mix, imagery, and storytelling effectiveness.
• Leveraging AI and emerging technology to accelerate content creation and enhance personalization within established workflows.
• Partnering cross-functionally to align on campaign priorities and strengthen storytelling execution.
• Driving operational rigor and creative excellence by ensuring timelines, workflows, and quality standards are consistently met.

Skills

Storytelling

Editorial eye

Data-driven

AI in retail

Cross-functional

Education

Bachelor’s degree in merchandising, visual design, business management, or related area

Master’s degree preferred

Job description

Walmart is seeking a Manager, Site Content in Bentonville, AR to lead storytelling, image curation, and content execution across Walmart.com and the App. You will drive omni-channel messaging, visual storytelling, and personalization using AI to scale assets and improve the customer journey.

You will shape editorial strategy for campaigns and translate trends into content decisions to optimize imagery and storytelling effectiveness, while partnering across teams to ensure timely, high-quality