AI-Driven SEO & GEO Strategist

Perrill; Minnetonka (MN); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with matching

Unlimited PTO

Professional development opportunities

Job summary

Perrill, an award-winning digital marketing agency, seeks an SEO & GEO Strategist based in Minnetonka, MN with an in-office expectation of three days per week. The role focuses on growing client visibility and conversions across traditional SEO and AI-driven GEO, turning opportunities into measurable results.

Collaborate with Perrill’s marketing team to translate opportunities into execution, stay current with industry trends, and deliver strategic performance for clients.

Qualifications

• Bachelor's degree in Marketing, Communications or related field or equivalent experience.
• 3+ years of experience in SEO or a related digital marketing role.
• GA4 Certification within 90 days of hire or already held.

Responsibilities

• Audit and maintain technical SEO/GEO health across client sites and implement fixes.
• Identify content opportunities and citation-building efforts to improve visibility.
• Analyze performance data and present findings with business impact.
• Optimize content and product pages based on data and research.
• Implement and validate structured data for search and AI visibility.
• Maintain client search and analytics platforms.
• Conduct keyword and prompt research for traditional and AI-driven search.
• Build dashboards and reports to track visibility performance.
• Participate in client calls to present strategy and recommendations.
• Perform other duties as assigned.

Skills

Technical SEO

Structured data

SEO content strategy

Keyword & prompt research

LLM citation literacy

Analytics & reporting

CMS familiarity

Education

Bachelor's degree in Marketing/Communications/Business

GA4 Certification

Tools

GA4

Google Search Console

Google Business Profile

Google Merchant Center

Google Tag Manager

Data Studio

Screaming Frog

MS Clarity

WordPress

HubSpot

Job description

Perrill, an award-winning digital marketing agency, seeks an SEO & GEO Strategist based in Minnetonka, MN with an in-office expectation of three days per week. The role focuses on growing client visibility and conversions across traditional SEO and AI-driven GEO, turning opportunities into measurable results.

Collaborate with Perrill’s marketing team to translate opportunities into execution, stay current with industry trends, and deliver strategic performance for clients.