Hybrid SEO & AI Strategy Lead

Direct Online Marketing

Pittsburgh (Allegheny County)

Hybrid

USD 65,000 - 90,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Short-term disability

401(k) with company match

Annual profit sharing

Job summary

Direct Online Marketing seeks an experienced SEO & AI Strategist to lead SEO and GEO initiatives for diverse clients, including international accounts. You will shape keyword strategies, perform technical audits, and monitor KPIs to continually improve organic performance.

You will work with SEMrush, GA4, and GSC, and leverage AI tools to enhance content and optimization. A Bachelor's degree or equivalent marketing experience is preferred, with strong communication and self-management skills in

Qualifications

A Bachelor's degree or greater, or equivalent work experience in marketing.
Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly.
Proven ability to forecast, analyze, and report on organic search performance metrics.
Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others.
Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content.
Strong analytical and problem-solving skills with the ability to derive actionable insights.
Experience working with international or complex accounts is a plus.
Experience working with WordPress, HubSpot, and / or Shopify
Excellent written and verbal communication skills for client interactions and reporting.
A proactive mindset with the ability to self-manage tasks and meet deadlines consistently.

Responsibilities

Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international accounts.
Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals.
Conducting keyword research, mapping, and optimization to create a clear keyword strategy.
Performing technical SEO audits and troubleshooting advanced technical issues.
Setting up keyword position tracking and other performance monitoring tools.
Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs.
Conducting competitor analysis to understand market trends and identify opportunities.
Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines.
Auditing and crafting insightful reports with narratives that align with client goals.
Completing regular business reviews to highlight organic search results and adjust strategies as needed.
Communicating professionally and collaborating creatively with clients to build strong relationships.
Contributing to sales audits and ensuring quality assurance in your work and the work of others.
Actively questioning why results occurred and how your work impacts client success.