AI-Driven Search Optimization Strategist

Plante Moran; Auburn Hills (MI); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Job summary

Plante Moran is seeking a Search Optimization Strategist to advance our SEO, AEO, and GEO efforts. You will lead strategy, collaborate with content and web teams, and ensure content is optimized for AI-driven discovery and featured results.

This role partners with marketing to drive business goals and organic visibility across platforms. You will translate data into actionable guidance for technical and non-technical stakeholders, monitor performance, and help evolve our enterprise SEO tooling

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• 3–5 years in SEO, content strategy, digital marketing, or search-focused roles (B2B preferred).
• Hands-on experience with enterprise SEO tools (Conductor, SEMrush, Moz).
• Strong understanding of modern SEO fundamentals including technical SEO, on-page optimization, and authority signals.
• Knowledge of AEO concepts (featured snippets, voice search) and GEO concepts (AI-generated answers, entity authority).
• Ability to translate search data into actionable recommendations for technical and non-technical stakeholders.

Responsibilities

• Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility and share of voice.
• Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent.
• Conduct keyword, query, and topic research to inform traditional search optimization as well as AI- and answer-based discovery.
• Optimize web content for on-page SEO (titles, metadata, structure, schema) and guide off-page optimization (backlinks, PR, authority signals).
• Ensure content is structured for featured snippets, voice search, and AI-generated answers with clear, structured formats.
• Monitor and analyze performance across rankings, visibility, and AI citations; socialize insights with stakeholders.
• Define and evolve search tooling and measurement approaches; use enterprise SEO platforms and analytics.
• Establish and reinforce search optimization best practices across teams through documentation and education.
• Collaborate with SMEs and content teams to guide development of staff-authored content including interview-led content and thought leadership.
• Make recommendations for site structure, content governance, and SEO fundamentals in partnership with web and UX teams.
• Contribute to content governance standards, workflows, and optimization processes.
• Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution.

Education

Bachelor’s degree in Marketing, or related field

3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles

Strong written and verbal communication skills

Collaborative, proactive, and consultative approach

Tools

Conductor

SEMrush

Moz

Job description

Plante Moran is seeking a Search Optimization Strategist to advance our SEO, AEO, and GEO efforts. You will lead strategy, collaborate with content and web teams, and ensure content is optimized for AI-driven discovery and featured results.

This role partners with marketing to drive business goals and organic visibility across platforms. You will translate data into actionable guidance for technical and non-technical stakeholders, monitor performance, and help evolve our enterprise SEO tooling