SEO & GEO Strategist

Perrill; Minnetonka (MN); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with matching

Unlimited PTO

Professional development opportunities

Job summary

Perrill, an award-winning digital marketing agency, seeks an SEO & GEO Strategist based in Minnetonka, MN with an in-office expectation of three days per week. The role focuses on growing client visibility and conversions across traditional SEO and AI-driven GEO, turning opportunities into measurable results.

Collaborate with Perrill’s marketing team to translate opportunities into execution, stay current with industry trends, and deliver strategic performance for clients.

Qualifications

• Bachelor's degree in Marketing, Communications or related field or equivalent experience.
• 3+ years of experience in SEO or a related digital marketing role.
• GA4 Certification within 90 days of hire or already held.

Responsibilities

• Audit and maintain technical SEO/GEO health across client sites and implement fixes.
• Identify content opportunities and citation-building efforts to improve visibility.
• Analyze performance data and present findings with business impact.
• Optimize content and product pages based on data and research.
• Implement and validate structured data for search and AI visibility.
• Maintain client search and analytics platforms.
• Conduct keyword and prompt research for traditional and AI-driven search.
• Build dashboards and reports to track visibility performance.
• Participate in client calls to present strategy and recommendations.
• Perform other duties as assigned.

Skills

Technical SEO

Structured data

SEO content strategy

Keyword & prompt research

LLM citation literacy

Analytics & reporting

CMS familiarity

Education

Bachelor's degree in Marketing/Communications/Business

GA4 Certification

Tools

GA4

Google Search Console

Google Business Profile

Google Merchant Center

Google Tag Manager

Data Studio

Screaming Frog

MS Clarity

WordPress

HubSpot

Job description

Perrill is an award-winning digital marketing agency that helps businesses grow through tailored digital marketing, development, and design solutions that drive successful business outcomes. We partner with organizations that are serious about performance and expect their marketing to deliver.

Our culture is grounded in four core values that define how we work and win:

Get Shit Done We hold ourselves accountable to getting it done the right way Intellectually Curious We are thinkers who constantly look for the best solution Positive Attitude We show our clients and our coworkers that we are excited to be here Walk Through Walls We are committed to success and willing to knock down any obstacles that get in the way We are looking for a SEO & GEO Strategist based in Minnetonka, MN with an in-office expectation of three days per week.

Purpose of Position

This position is responsible for growing client visibility and conversions across both traditional search (SEO) and AI answer engines (GEO). Working closely with Perrill's other marketing team members, this role translates search and AI visibility opportunities into technical execution and performance that deliver measurable, strategic results for clients. This role also plays a part in keeping Perrill's search and AI strategy current as the industry evolves, adapting techniques and best practices over time.

Responsibilities

1. Audit and maintain technical SEO/GEO health across client sites, implementing fixes directly where Perrill has access and delivering recommendations for client implementation where we do not.


2. Identify content opportunities and citation-building efforts that improve search, AI visibility, and brand authority.


3. Analyze performance data and present findings and recommendations to clients with clear business impact.


4. Optimize content and product pages based on data, keyword research, and competitive research.


5. Implement and validate structured data to support search and AI visibility.


6. Maintain client search and analytics platforms.


7. Conduct keyword research and prompt research across traditional and AI-driven search.


8. Build dashboards and reports to track search and AI visibility performance.


9. Participate in client calls to present strategy, performance, and recommendations.


10. Perform other duties as assigned.

Knowledge, Skills & Abilities

• Technical SEO and structured data expertise (audits, crawling, schema markup, site health)


• Ability to identify gaps and provide search, and AI-informed recommendations to guide content creation


• Search and AI intent research, including keyword and question (prompt) mining


• LLM citation literacy and understanding of AI platforms


• Proficiency with analytics, measurement, and site tools (e.g. GA4, Google Search Console, Google Business Profile, Google Merchant Center, Google Tag Manager, Google Data Studio, Screaming Frog, MS Clarity)


• Familiarity with common CMS platforms (e.g. WordPress, HubSpot)

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field (or equivalent professional experience)


• 3+ years of experience in SEO or a related digital marketing role


• Google Analytics (GA4) Certification (required within 90 days of hire, or currently held)

Preferred Qualifications

• Previous agency experience


• Hands-on experience with AI search optimization


• Additional certifications in SEO tools or platforms a plus (SEMrush, Yoast, HubSpot)

Salary: $70,000 to $90,000, depending on experience

Benefits at Perrill:

• Medical, dental, and vision benefits


• 401(k) with matching


• Unlimited PTO


• Professional development opportunities