AI-Driven Product Marketing Lead for B2B Growth

Boats Group; Miami (FL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid Work Flexibility

Generous Time Off

Volunteering Time

Modern Office Perks

Comprehensive Benefits Package

Commuter Benefits

Professional Development

Team-Centric Atmosphere

Job summary

Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, GTM strategy, and marketing initiatives across Boat Trader, YachtWorld, boats.com, and YachtCloser. The role collaborates with Product, Sales Enablement, and Marketing to translate capabilities into customer benefits, drive adoption, and support revenue growth.

Hybrid in Miami, FL. The ideal candidate brings strategic thinking with hands-on marketing expertise, leveraging AI, technology, and data to propel

Qualifications

• 5+ years of experience in product marketing or B2B marketing, preferably in technology, SaaS, digital marketplaces, or advertising.
• Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
• Experience creating sales enablement materials and collaborating with Sales and Product teams.
• Excellent writing, presentation, communication, and project management skills.
• Experience with webinars, customer education, and digital marketing programs.
• Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
• Strong analytical skills and ability to connect marketing performance to business outcomes.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Marine industry knowledge is a plus.

Responsibilities

• Develop product positioning, messaging, and value propositions communicating customer benefits and differentiation.
• Lead go-to-market strategies and launches for new products, features, and commercial offerings.
• Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
• Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
• Create sales presentations, product collateral, competitive comparisons, FAQs, and tools supporting sales conversations.
• Collaborate on product training, launches, and commercial initiatives for acquisition, upselling, renewals, and retention.
• Develop and execute integrated product marketing campaigns across digital channels, email, content, and others.
• Plan customer webinars, product demos, and educational programs to drive awareness and adoption.
• Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
• Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
• Leverage AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
• Translate Boats Group's AI-driven product capabilities into clear customer benefits.
• Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.

Skills

Product marketing

B2B marketing

Go-to-market

Product launches

Sales enablement

Marketing campaigns

AI in marketing

Analytics

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

AI-powered tools

Marketing automation

CRM platforms

Analytics

Job description

Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, GTM strategy, and marketing initiatives across Boat Trader, YachtWorld, boats.com, and YachtCloser. The role collaborates with Product, Sales Enablement, and Marketing to translate capabilities into customer benefits, drive adoption, and support revenue growth.

Hybrid in Miami, FL. The ideal candidate brings strategic thinking with hands-on marketing expertise, leveraging AI, technology, and data to propel