AI-Driven Performance Marketing Associate

CapCenter; Glen Allen (VA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) with match

Paid vacation & holidays

Job summary

CapCenter, founded in Richmond, VA, seeks an AI Performance Marketing Associate to join the Glen Allen team. You will own Google Ads and Meta Ads campaigns daily, shaping audiences, targeting, and creative testing.

You will harness AI to generate ad variants, automate reporting, and build lightweight workflows to catch issues early, while growing into strategy under the Marketing Director.

Qualifications

• 1–3 years hands-on experience in Google Ads and/or Meta Ads Manager.
• Strong audience targeting and segmentation skills.
• Demonstrated use of AI tools in daily workflow.
• Excellent analytical ability with spreadsheets and GA4.
• Careful with tracking accuracy and data quality.

Responsibilities

• Build and refine audiences in Google Ads and Meta, including custom audiences and retargeting pools.
• Own targeting mechanics: geo, radius, dayparting, device, and exclusions.
• Manage keyword work end to end and improve negative keyword lists.
• Build and launch campaigns with budgets and tracking parameters.
• Use AI to generate ad variants and automate reporting.

Skills

Google Ads

Meta Ads Manager

AI tools

GA4

Spreadsheet analysis

Tools

Looker Studio

SQL

Google Ads scripts

Python (light)

Job description

CapCenter, founded in Richmond, VA, seeks an AI Performance Marketing Associate to join the Glen Allen team. You will own Google Ads and Meta Ads campaigns daily, shaping audiences, targeting, and creative testing.

You will harness AI to generate ad variants, automate reporting, and build lightweight workflows to catch issues early, while growing into strategy under the Marketing Director.