AI-Driven Marketing Ops Consultant
Virtusa
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Job summary
Virtusa is seeking a Marketing Domain Operations BA to design Agentic AI workflows for Marketing teams using Google Cloud. You will define workflows, requirements, and agent behaviors to automate the marketing engine.
Work with Product Marketing, Demand Gen, and MarTech to map data, define KPIs such as CAC, ROAS, and engagement metrics, and ensure AI outputs are benchmarked against historical data. You will map data sources (Marketo, HubSpot, GA4, CRM) and collaborate with AI architects to
Qualifications
- Deep knowledge of Marketing Automation tools and lifecycle stages.
Responsibilities
- Define workflows, requirements, and agent behaviors to automate the marketing engine.
Skills
Tools
Job description
Virtusa is seeking a Marketing Domain Operations BA to design Agentic AI workflows for Marketing teams using Google Cloud. You will define workflows, requirements, and agent behaviors to automate the marketing engine.
Work with Product Marketing, Demand Gen, and MarTech to map data, define KPIs such as CAC, ROAS, and engagement metrics, and ensure AI outputs are benchmarked against historical data. You will map data sources (Marketo, HubSpot, GA4, CRM) and collaborate with AI architects to
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