Associate Consultant

Virtusa; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Virtusa is seeking a Marketing Domain Operations BA to design Agentic AI workflows for Marketing teams using Google Cloud. You will define workflows, requirements, and agent behaviors to automate the marketing engine.

Work with Product Marketing, Demand Gen, and MarTech to map data, define KPIs such as CAC, ROAS, and engagement metrics, and ensure AI outputs are benchmarked against historical data. You will map data sources (Marketo, HubSpot, GA4, CRM) and collaborate with AI architects to

Qualifications

• Deep knowledge of Marketing Automation tools and lifecycle stages.

Responsibilities

• Define workflows, requirements, and agent behaviors to automate the marketing engine.

Skills

Marketing Automation

Engagement Scoring

Campaign Ops

Segmentation

Attribution

GA4

Looker

Dashboards

KPIs

Documentation

AI in MarTech

BigQuery

HubSpot

Marketo

Eloqua

CRM

Google Analytics

Tools

Marketo

HubSpot

Eloqua

GA4

BigQuery

Looker

Job description

We are designing Agentic AI solutions for Marketing teams on Google Cloud, covering campaign operations, content lifecycle, audience segmentation, engagement analytics, and attribution modeling. The Marketing Operations BA will define workflows, requirements, and agent behaviors to automate and optimize the marketing engine.

Marketing Domain Expertise

Document processes across campaign planning, execution, nurture programs, and attribution.

Define segmentation logic, MQL/SQL lifecycle rules, engagement scoring models.

Identify Areas Where AI Can Automate Or Enhance

• campaign insights
• persona-based content
• engagement predictions
• attribution optimization

AI Use Case & Requirements Definition

Partner with Product Marketing, Demand Gen, and MarTech teams.

Create detailed user stories, functional specs, data requirements.

Define Agent Use Cases Such As

• Campaign Performance Agent
• Audience Segmentation Agent
• Content Recommendation Agent
• Attribution Insights Agent

Data & Analytics Mapping

Define KPIs: CAC, ROAS, MQL→SQL conversion, engagement metrics, attribution models.

Work With Data Teams To Map Data From

• Marketo / HubSpot
• Google Analytics / GA4
• CRM

Validate AI outputs with benchmark datasets and historical campaign performance.

Cross-functional Collaboration

Work closely with AI Architects to define prompt logic, agent workflows, and evaluation metrics.

Communicate processes, blockers, and recommendations to leadership.

Support AI capability adoption across global marketing teams.

Required Skills

• Deep understanding of Marketing Automation tools (Marketo, HubSpot, Eloqua).
• Knowledge of Engagement Scoring, Campaign Ops, Segmentation, Attribution.
• Strong experience in Marketing Analytics, GA4, Looker, dashboards, KPIs.
• Strong documentation and business analysis skills.
• Understanding of AI and automation use cases in MarTech.
• Certifications in HubSpot, Marketo, or Google Analytics.
• Experience in AI-driven personalization and marketing automation.
• Experience working with cloud data platforms such as BigQuery.