AI-Driven Marketing Operations Lead

Black Duck; Burlington (MA); On-site; USD 74,000 - 110,000; Full time

Job summary

Black Duck Software, Inc. is seeking a Marketing Operations Manager to optimize our AI-driven marketing stack, including Marketo and Salesforce, and to drive demand generation, lead flow, and reporting across the GTM tech stack.

You will partner with Marketing, Sales, IT, and Demand Gen to execute campaigns, maintain assets, monitor performance, and implement process improvements in a fast-growing B2B environment.

Qualifications

• 2-3 years of experience in Marketing Operations.
• Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms.
• Hands‑on experience with Marketo and Salesforce is required.
• Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms is preferred.
• Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.

Responsibilities

• Support marketing programs using Marketo-based automations, emails, forms, landing pages, and nurture streams.
• Build and maintain campaign assets in Marketo and Qualified.
• Perform database maintenance, lead routing, enrichment, and reporting.
• Monitor lead flow from website to Marketo to Salesforce and identify process improvements.
• Troubleshoot data and system issues in marketing ops platforms; escalate complex issues as needed.
• Document and maintain campaign processes and workflows for accurate routing and data quality.
• Collaborate with Marketing and Sales to gather campaign requirements and provide status updates.

Skills

Marketing operations experience

Project management

Attention to detail

Problem-solving

Communication

Stakeholder management

Customer-focused mindset

Education

Bachelor's degree in Marketing, Information Systems, Business, or related field

Tools

Marketo

Salesforce

Agentic AI tools

Job description

Black Duck Software, Inc. is seeking a Marketing Operations Manager to optimize our AI-driven marketing stack, including Marketo and Salesforce, and to drive demand generation, lead flow, and reporting across the GTM tech stack.

You will partner with Marketing, Sales, IT, and Demand Gen to execute campaigns, maintain assets, monitor performance, and implement process improvements in a fast-growing B2B environment.