AI-Driven Marketing Operations Architect

gotu-careers; Miami (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

GoTu is a dynamic growth-stage company revolutionizing the dental industry. We are seeking a Marketing Operations Specialist to build and maintain the technical backbone of GoTu’s marketing function.

This role supports AI-powered workflows across demand generation, content, lifecycle marketing, and analytics. You will own and optimize marketing automation in HubSpot, manage the data stack, ensure attribution and funnel visibility, and collaborate cross-functionally to drive scalable AI-driven

Qualifications

• Bachelor’s degree or equivalent professional experience required.
• Hands-on HubSpot experience with workflows, lists, automation, lifecycle management, and reporting.
• Experience building with AI tools, including LLM APIs or workflow automation platforms.

Responsibilities

• Maintain and improve internal AI teammate infrastructure and routing logic.
• Build and optimize HubSpot marketing automation workflows and cross-channel triggers.
• Develop AI-powered content operations pipelines from brief to publishing.
• Own marketing data stack components, ensuring attribution and funnel visibility.
• Collaborate with demand generation on multiple channels and integrations.
• Build AI-native marketing systems and engagement tools.
• Support data pipelines, enrichment processes, and ICP signal frameworks.
• Identify opportunities to automate and improve marketing processes.
• Troubleshoot issues and implement scalable solutions.
• Document systems and SOPs for autonomous team operation.
• Partner with Marketing, Data, Product, and other teams in a high-growth environment.

Skills

HubSpot power user

AI workflows

Automation design

Cross-functional collaboration

Data-driven analytics

Systems thinking

Problem solving

Education

Bachelor’s Degree or equivalent

Tools

HubSpot

Snowflake

Hex

Tableau

Make

n8n

Zapier

LangChain

Job description

GoTu is a dynamic growth-stage company revolutionizing the dental industry. We are seeking a Marketing Operations Specialist to build and maintain the technical backbone of GoTu’s marketing function.

This role supports AI-powered workflows across demand generation, content, lifecycle marketing, and analytics. You will own and optimize marketing automation in HubSpot, manage the data stack, ensure attribution and funnel visibility, and collaborate cross-functionally to drive scalable AI-driven