Marketing Operations Specialist

GoTu Technology, Inc.; Miami (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

GoTu Technology, Inc. in Miami, FL is hiring a Marketing Operations Specialist to build the technical backbone of our marketing function.

You will own AI-powered workflows across demand generation, content, lifecycle marketing, and analytics, and you'll implement scalable automation and integrations. The role requires hands-on experience with HubSpot, AI tools, and data platforms, with a systems-thinking approach and ability to work across Marketing, Data, and Product teams in a fast-growth

Qualifications

• Bachelor’s Degree or equivalent professional experience.
• Hands-on HubSpot power user with workflows, lists, automation and reporting.
• Experience building with AI tools, LLMs, or workflow automation platforms.
• Strong analytical skills with attribution modeling and funnel analysis.
• Systems-thinking mindset; ability to design scalable solutions and improve processes.
• Experience working across Marketing, Data, Product and other functions in a fast-growth environment.

Responsibilities

• Maintain and improve internal AI teammate infrastructure, including routing logic and performance monitoring.
• Build and optimize marketing automation workflows in HubSpot, including sequences and lifecycle stages.
• Develop AI-powered content operations pipelines from brief generation to publishing automation.
• Own marketing data stack, ensuring clean attribution and pipeline reporting across platforms.
• Collaborate with demand generation on channel infrastructure across LinkedIn, Meta, Bing and other channels.
• Build and maintain AI-native marketing systems and onboarding experiences.
• Document marketing systems, SOPs, and enable autonomy across the team.
• Identify opportunities to automate and improve marketing processes.

Skills

HubSpot power user

LLM APIs

Python

SQL

Data analytics

AI workflow design

Strong communication

Ambiguity tolerance

Education

Bachelor’s Degree

Tools

HubSpot

Snowflake

Hex

Tableau

Make

n8n

Zapier

Job description

Marketing Operations Specialist

GoTu Technology, Inc. Miami, Florida, United States

About this position

Join GoTu , a dynamic, growth-stage company that’s revolutionizing the dental industry. Our cutting‑edge on‑demand web and mobile platform seamlessly connects licensed dental professionals with dental offices, meeting both temporary and full‑time staffing needs. At GoTu, innovation meets meaningful relationships to empower practices and professionals alike.

We’re seeking a Marketing Operations Specialist to help build and maintain the technical backbone of GoTu's marketing function. This role will support AI‑powered workflows across demand generation, content, lifecycle marketing, and analytics.

This is not simply a “prompt engineering” role. The ideal candidate will get hands‑on building and maintaining real workflows, automations, and integrations, and you’ll be accountable for keeping them running well. You’ll work at the intersection of marketing, data, product, and AI to create scalable infrastructure that helps GoTu’s marketing team operate more efficiently and effectively.

Key Responsibilities:

• Maintain and improve GoTu’s internal AI teammate infrastructure, including routing logic, prompt maintenance, system optimization, and performance monitoring
• Build and optimize marketing automation workflows in HubSpot, including sequences, lead scoring, lifecycle stages, lists, and cross‑channel triggers for both dental offices and dental professionals
• Develop AI‑powered content operations pipelines spanning brief generation, SEO/AEO workflows, drafting, quality assurance, and publishing automation
• Own key components of the marketing data stack, maintaining clean attribution, UTM governance, funnel visibility, and pipeline reporting across platforms such as HubSpot, Snowflake, Hex, and Tableau
• Collaborate with demand generation partners on channel infrastructure across LinkedIn, Meta, Bing, job boards, direct mail, and other acquisition channels
• Build and maintain AI‑native marketing systems and engagement tools, including conversational AI and automated onboarding experiences
• Support scraper pipelines, data enrichment processes, and licensing data infrastructure that inform go‑to‑market targeting and ideal customer profile signal frameworks
• Identify opportunities to improve marketing processes through automation, integrations, and AI‑powered workflows
• Troubleshoot system issues, identify root causes, and implement scalable solutions rather than short‑term fixes
• Document marketing systems and processes, maintain clear SOPs, and enable the broader marketing team to operate autonomously within the infrastructure you build
• Partner cross‑functionally with Marketing, Data, Product, and other teams to design and implement systems in an evolving, high‑growth environment
• 1-3 years of experience in marketing operations, growth operations, revenue operations, or a related field
• Bachelor’s Degree or equivalent professional experience required
• Hands‑on experience as a HubSpot power user, including workflows, lists, sequences, automation, lifecycle management, and reporting
• Demonstrated experience building with AI tools, including LLM APIs, AI development platforms, or workflow automation tools such as Make, n8n, or Zapier
• Strong analytical skills with an understanding of attribution modeling, funnel analysis, marketing performance, and pipeline reporting
• A systems‑oriented mindset with the ability to identify root causes, design scalable solutions, and continuously improve existing processes
• Ability to work effectively across Marketing, Data, Product, and other functions without relying on a predefined playbook
• Strong written communication skills with the ability to create clear specifications, SOPs, technical documentation, and stakeholder updates
• Superb communication skills, both verbal and written
• Ability to thrive in a fast‑paced, high‑growth environment
• Comfort operating within ambiguity and taking ownership from initial concept through implementation and ongoing optimization

Experience with the following is a plus:

• Python or SQL for data, automation, and pipeline work
• Supabase, Snowflake, Hex, Tableau, or other modern data infrastructure and analytics platforms
• Marketplace, B2B2C, or two‑sided platform business models
• AI agent frameworks and APIs, including LangChain, Claude API, OpenAI, or comparable technologies
• Web scraping, data enrichment, licensing data, or ICP signal frameworks

The ideal candidate thinks in systems. When something breaks, your first instinct is to understand why and solve the root cause, not simply patch the issue and move on. You’ve built AI workflows that move beyond experimentation into real‑world use, and you’re comfortable taking an idea from a whiteboard diagram to a functional integration. You’re energized by ambiguity, enjoy co‑creating the roadmap, and bring a high level of ownership and initiative as an individual contributor.

GoTu Technology, Inc . is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.