AI-Driven Marketing Operations Analyst

Care Access; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

A leading company in the clinical research field seeks an AI-Driven Marketing and Operations Analyst to enhance outreach initiatives and integrate AI systems. This role requires strong analytical skills and experience in healthcare marketing, directly impacting patient recruitment and engagement strategies across various communities.

Benefits

Paid Time Off (PTO)

100% Employer paid medical, dental, and vision insurance

401(k) Retirement Plan with Company Match

Qualifications

• 2+ years experience in marketing operations or healthcare marketing.
• Understanding of digital and traditional marketing tactics.
• Experience developing AI agents for workflow automation.

Responsibilities

• Manage Ambassador Program and optimize outreach initiatives.
• Integrate AI tools and improve operational workflows.
• Adapt outreach strategies to align with regional communication styles.

Skills

Project Management

Marketing Operations

AI Systems Integration

Data Analysis

Education

Bachelor's degree in Technical or Marketing field

Master's degree

Tools

Marketing tools and platforms

CRM systems

Job description

What We Do

Care Access is a unique, multi-specialty network of research sites that operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies.

Who We Are

We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.

Position Overview

Care Access is seeking a strategic and proactive AI-Driven Marketing and Operations Analyst to optimize outreach initiatives that directly connect with patients and communities. You will combine strong analytical capabilities with hands-on experience deploying AI systems and improving operational workflows. In this role, you will be instrumental in configuring AI models, writing effective prompts, integrating AI tools into business systems, and identifying opportunities for automation and process improvement. You will work closely with the Community Engagement team in developing, improving, and scaling a grassroots marketing approach to increase awareness, trust, and participation.

The ideal candidate will be highly organized, data-driven, and relationship-oriented, systems thinker, and experience in AI automation. This person will create tools, processes, and resources that empower Ambassadors to be successful advocates while maintaining the strategic vision for patient outreach and marketing effectiveness.

This role combines field marketing, content generation, continuous process improvement, and system integrations — all aimed at driving patient awareness, engagement, and recruitment in diverse regions and communities.

What You'll Be Working On (Duties include but not limited to):

• Ambassador Program Management and Marketing Execution
• Create and manage attribution mechanisms such as QR codes, UTM links, and other tracking tools to monitor Ambassador performance and impact. Build AI agents to do this at scale.
• Oversee Ambassador payments and leverage building automation to ensure timely, accurate processing.
• Leverage feedback and data insights to refine Ambassador outreach strategies
• Use AI to automate the creation and production of content resources

• AI build & implementation
• Collaborate with cross-functional teams to integrate AI tools and LLM-based systems
• Write, test, and optimize prompts to improve model outputs across various use cases (e.g., customer support, internal tools, content generation)
• Analyze system usage data to identify bottlenecks, improve workflows, and increase efficiency
• Monitor performance of AI systems post-deployment and drive continuous improvement

• Localized Outreach and Communication
• Recognize, analyze, and adapt outreach strategies to align with regional communication styles
• Support and innovate on-site marketing activations and event-based outreach alongside local site and event teams.

• Other Responsibilities
• Assist with data collection, implementation, and reporting at events and site locations
• Provide creative solutions to support local events and ad hoc outreach opportunities.
• Stay informed of best practices in grassroots marketing, patient engagement, and Ambassador program management to continually refine program effectiveness.
• Ensure Ambassador-related processes are compliant and scalable, supporting organizational growth and geographic expansion.

Scope of Role:

• Autonomy of Role: Team member has complete autonomy over work performed
• Direct Reports: No

Physical Requirements

• This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.

Travel Requirements

• This role requires up to 20% travel requirements further explained below. Length of travel will depend upon study requirements, staff needs, and company initiatives.
• Type of travel required: National

What You Bring (Knowledge, Skills, and Abilities):

• 2+ years of experience in marketing operations, healthcare marketing, or a related field.
• Understanding of digital and traditional marketing tactics to engage patient populations effectively.
• Experience developing AI agents and leveraging AI for workflow automation
• Understanding of data privacy, security, and compliance considerations in AI deployment
• Prior AI systems integrations with business tools like CRMs, knowledge bases, ticketing systems, or internal chatbots a plus
• Exceptional project management skills—capable of handling multiple initiatives and deadlines simultaneously.
• Proficiency with marketing tools and platforms (e.g., Canva, CRM systems, email marketing tools, and social media platforms).
• Experience working in a fast-paced, mission-driven environment where adaptability and execution are key.

Certifications, Education, and Experience:

• Minimum Bachelor’s degree in Technical or Marketing field.
• Masters degree a plus.

Benefits (US Full-Time Employees Only)

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match

Diversity & Inclusion

We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.

At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the

physicians and caring for patients.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Care Access is unable to sponsor work visas at this time.

Employment Statement

Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.