Senior Marketing Manager

Boston Scientific; Maple Grove (MN); On-site; USD 126,000 - 239,000; Full time

Job summary

Boston Scientific is seeking a Senior Marketing Manager to accelerate growth for the Intracept Procedure. You will own product positioning, market awareness, field enablement, launch readiness, customer engagement, and competitive differentiation for Interventional Spine products.

You will integrate AI-powered marketing strategies to improve customer insights, execution efficiency, and measurable business outcomes, collaborating across Marketing, Sales, and Data Analytics in a regulated

Qualifications

• Bachelor's Degree required.
• 5+ years of experience in marketing, product management, business development, digital marketing, analytics, or related field.
• Proven experience in downstream marketing strategy, business planning, product positioning, launch execution, and disciplined program implementation.
• Strong analytical skills to interpret market trends, customer behavior, and KPIs.
• Experience leading cross-functional teams in a complex, regulated environment.
• Medical device product launch experience.
• Willingness to travel 30%.

Responsibilities

• Develop business plans, product positioning, and marketing programs that educate and engage key customer segments and support forecasted top-line and bottom-line objectives.
• Lead downstream go-to-market strategy for the Intracept Procedure, including market awareness, competitive positioning, segmentation, channel planning, clinician engagement, and field sales enablement.
• Implement AI-powered marketing strategies and automation like predictive targeting, account-based workflows, and data-driven performance optimization.
• Collaborate with Market Insights, Data & Analytics, and internal teams to optimize marketing systems, CRM workflows, dashboards, and digital tools.
• Acquire and apply deep knowledge of Interventional Spine products and competitors to translate insights into positioning and materials.
• Oversee U.S. commercialization of new products and programs: pre-launch, launch, training, adoption tracking, post-launch optimization.
• Gather clinical insights and market intelligence from KOLs and field teams to inform product development and messaging.
• Track KPIs and campaign performance to inform data-driven decisions and optimize tactics.
• Ensure compliance with Quality System, promotional review, data privacy, and AI governance requirements.

Skills

Downstream marketing

Product positioning

Launch execution

Cross-functional leadership

Analytics

Strategic planning

Digital marketing

KOL collaboration

Education

Bachelor's Degree

Tools

CRM systems

Marketing automation

Analytics dashboards

Account-based marketing

Digital engagement tools

Marketing technology platforms

Job description

Additional Location(s): N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Senior Marketing Manager is responsible for accelerating growth and enhancing commercial impact for the Intracept Procedure. This role owns program execution across product positioning, market awareness, field enablement, launch readiness, customer engagement, and competitive differentiation for Interventional Spine products. A key expectation of the role is to integrate AI-powered marketing strategies and new capabilities that improve customer insight, execution efficiency, and measurable business outcomes.

This role partners cross-functionally with Marketing, Sales, Marketing Operations, Data and Analytics, Legal, Regulatory, Compliance, Finance, and clinical stakeholders to align innovative go-to-market capabilities with business objectives while operating within Boston Scientific quality, compliance, data privacy, and promotional review requirements.

Your responsibilities will include:

• Develop business plans, product positioning, and marketing programs that deliver education and engagement in key customer segments and directly support forecasted top-line and bottom-line business objectives.
• Lead downstream go-to-market strategy for the Intracept Procedure, including market awareness, competitive positioning, segmentation, channel planning, clinician engagement, and field sales enablement.
• Implement AI-powered marketing strategies and automation capabilities, such as predictive targeting, account-based marketing workflows, intent-signal processes, campaign personalization, automated reporting, and data-driven performance optimization, with clear linkage to measurable business objectives.
• Partner with Market Insights, Data and Analytics, and other internal teams to evaluate, manage, and improve marketing systems, CRM workflows, dashboards, and digital tools that increase efficiency, scalability, and measurable commercial impact.
• Obtain and apply immersive knowledge of the Interventional Spine products and competitive offerings, becoming a subject matter expert on features and benefits, translating insights into positioning and marketing materials.
• Managing U.S. commercialization of new products and programs, including pre-launch planning, launch execution, training, adoption tracking, and post-launch optimization.
• Partner with KOLs, field sales, and cross-functional stakeholders to gather clinical insights, unmet needs, customer feedback, and market intelligence to inform product development, messaging, positioning, and engagement strategies.
• Track KPIs, field feedback, market trends, campaign performance, and AI/automation outputs to refine tactics, improve targeting, communicate business impact, and support data-informed decisions.
• Monitor and ensure compliance with company policies and procedures, including Quality System expectations, promotional review requirements, appropriate legal/regulatory approvals, data privacy considerations, corporate AI governance, and responsible use of AI-enabled or automated tools.

Required qualifications:

• Bachelor's Degree
• A minimum of 5 years of experience in marketing, product management, business development, digital marketing, analytics, or a related field.
• Demonstrated success driving downstream marketing strategy, business planning, product positioning, launch execution, and disciplined program implementation.
• Strong analytical skills with the ability to interpret market trends, customer behavior, field feedback, campaign performance, and KPIs to generate actionable recommendations and improve commercial impact.
• Demonstrated success leading cross-functional teams with strong leadership, project management, communication, and influence skills.
• Medical device product launch experience.
• Proven ability to manage multiple priorities in a complex, matrixed, and highly regulated environment with accuracy and accountability.
• Understanding of compliant promotional practices, documentation expectations, data privacy considerations, and approval processes for marketing programs.
• Willingness to travel 30% of the time.

Preferred qualifications:

• Experience in the medical device industry, specifically interventional spine, pain management, or neuromodulation.
• Experience with marketing technology platforms, CRM systems, marketing automation, analytics dashboards, account-based marketing, or digital engagement tools.
• Experience building or partnering to deploy scalable dashboards, internal intelligence tools, automation pipelines, and reporting processes to convert larger datasets into actionable business insights.
• Experience integrating enterprise AI roadmaps into marketing capability development, field enablement, campaign operations, competency building programs, or commercial planning processes.
• Proven ability to influence without authority and drive consensus in complex, multi-stakeholder environments.
• Strategic thinking with an appetite for innovation, experimentation, continuous learning, and practical adoption of new tools that improve business results.
• Customer service orientation with diplomacy, a service mindset, and a team approach to working with colleagues and partners.
• Highly organized, proactive, resourceful, energetic, creative, and solutions-oriented.

Excellent critical thinking and analytical skills, with demonstrated independent judgment and decision-making ability.

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows an onsite work model requiring employees to be in our local office at least four days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Requisition ID: 635088

Minimum Salary: $125800

Maximum Salary: $239000

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certification, given relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly) roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient and conditions. Our broad benefits help to assess possible benefits. Learn more at www.bostonscientific.com

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.