AI-Driven Marketing Analytics Lead

JPMorganChase; Wilmington (DE); On-site; USD 130,000 - 190,000; Full time

Job summary

Chase is seeking a Data Management Lead within the Marketing Execution team to design and run data strategies that improve audience targeting, measurement, and operational efficiency. You will translate business needs into clear, testable requirements and build repeatable datasets that support consistent delivery.

You will implement monitoring and quality checks to detect issues early, protect performance, and promote responsible human-in-the-loop approaches for AI-supported execution.

Qualifications

• Bachelor's degree in Data Science, Statistics, Information Systems, or related field
• Experience in data analytics or customer segmentation with ability to connect analytics outputs to campaign execution outcomes
• Proficiency with tools such as SQL, Python, Excel, Tableau, Adobe, and Segment, with ability to build repeatable datasets and automation-friendly outputs
• Ability to translate business requirements into technical specifications and communicate complex topics to non-technical partners
• Knowledge of digital marketing principles and measurement with ability to run structured test-and-learn optimization
• Ability to build cross-functional relationships and drive change adoption across stakeholders
• Strong communication skills, including ability to explain AI-supported decisions and controls clearly and without jargon

Responsibilities

• Develop and implement data management strategies for marketing execution, including AI-assisted data quality monitoring and automated operational reporting to reduce manual effort and improve reliability
• Leverage data from systems of record to refine targeting and optimize performance, incorporating advanced analytics and machine learning-informed insights where approved
• Drive adoption of best practices for standardization and reusability of marketing data outputs, including reusable audience frameworks and generative AI-accelerated documentation (requirements, definitions, quality assurance checklists)
• Manage execution, monitoring, and quality of data initiatives to support message-driven audience targeting, including proactive issue detection through alerts and anomaly flags
• Collaborate with Product and Technology to orchestrate requirements and delivery plans for product development, omnichannel initiatives, and system implementations, ensuring AI-enabled capabilities have clear controls and measurable outcomes
• Build strong working relationships across workstreams and stakeholders, and help drive adoption of human-in-the-loop operating models that enable safe scaling of AI-supported execution
• Partner with business leadership to define priorities and oversee execution, including quantifying value from automation and AI

Skills

SQL

Python

Excel

Tableau

Analytics

Communication

Data storytelling

Education

Bachelor's degree in Data Science

Related field

Tools

Jira

Confluence

Salesforce

Segment

SAS

Adobe

Microsoft Office

Job description

Chase is seeking a Data Management Lead within the Marketing Execution team to design and run data strategies that improve audience targeting, measurement, and operational efficiency. You will translate business needs into clear, testable requirements and build repeatable datasets that support consistent delivery.

You will implement monitoring and quality checks to detect issues early, protect performance, and promote responsible human-in-the-loop approaches for AI-supported execution.