AI‑Driven Marketing Analytics Specialist

Philips; United States; On-site; USD 66,000 - 105,000; Full time

Benefits offered by this job

PTO

401k

HSA with company contribution

Stock purchase plan

Education reimbursement

Job summary

Philips is seeking a Demand Generation Data Analyst to partner with Marketing Insights, Data Analytics, and Digital Marketing to deliver AI‑driven insights and real-time dashboards for campaign and funnel performance. You will translate data into actionable recommendations and ensure data quality and governance across analytics initiatives.

The role requires 4+ years in marketing analytics or related fields, strong SQL, BI tooling, and experience with CRM/automation platforms such as Salesforce,

Qualifications

• 4+ years of experience in marketing analytics, BI or related field with bachelor’s degree or 8+ years with a high school diploma.
• Strong analytics, data storytelling, visualization, SQL, and process automation; experience with CRM and marketing automation tools such as Salesforce, Eloqua, Marketo.

Responsibilities

• Partner cross-functionally with Marketing Insights, Data Analytics, Regional Business Marketing, and Digital Marketing teams to deliver analytics that support business objectives and drive decision-making.
• Analyze campaign, funnel, and attribution performance across lead, MQL, SQL, opportunity, and pipeline; monitor funnel health and revenue impact.
• Deliver advanced analytics and AI‑driven insights using Power BI, Azure Databricks, SQL, and Excel to identify trends and optimization opportunities.
• Develop real-time dashboards, reporting, and visualizations for performance intelligence and executive decision-making.
• Ensure data quality, governance, and process integrity by identifying root causes and communicating insights to both technical and non-technical stakeholders.

Skills

Marketing analytics

Data analysis

Stakeholder management

SQL

Data storytelling

Education

Bachelor's degree or higher

High school diploma with 8+ years experience

Tools

Power BI

Azure Databricks

SQL

Excel

Salesforce

Eloqua

Marketo

Job description

Philips is seeking a Demand Generation Data Analyst to partner with Marketing Insights, Data Analytics, and Digital Marketing to deliver AI‑driven insights and real-time dashboards for campaign and funnel performance. You will translate data into actionable recommendations and ensure data quality and governance across analytics initiatives.

The role requires 4+ years in marketing analytics or related fields, strong SQL, BI tooling, and experience with CRM/automation platforms such as Salesforce,