Associate Manager, AIDM Analytics

KFC Corporation; Irvine (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Taco Bell is seeking an Associate Manager, AIDM Analytics to champion data-driven strategies and elevate the digital customer experience. You will support and enhance analytics initiatives, turning insights into actionable business decisions while partnering across CRM, Ecommerce, Loyalty, and other teams for technology or automation use cases.

Focus will be on maturing analytics capabilities for AI-driven marketing using internal data models and customer data platforms.

Responsibilities

• Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
• Drive technology implementation, data QA, and regression testing across several platforms and enable these technologies for cross-functional partners
• Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
• Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
• Enhance existing analytics processes by recommending new tools, methodologies, and best practices
• Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.

Job description

About the Job

As the Associate Manager, AIDM Analytics on Taco Bell’s Digital Customer Intelligence team, you will champion data-driven strategies to elevate our digital customer experience. You will support and enhance existing analytics initiatives, turning insights into impactful business decisions, while ensuring analytics support is given to cross-functional partners (CRM, Ecommerce, Loyalty, etc.) for any technology or automation use cases. In addition, you will focus on creating and maturing analytics capabilities for AI-driven marketing, leveraging internal data models, and customer data platforms.

Day-to-Day

• Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
• Drive technology implementation, data QA, and regression testing across several platforms and enable these techonlogies for cross-functional partners
• Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
• Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
• Enhance existing analytics processes by recommending new tools, methodologies, and best practices
• Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.