AI-Driven Loyalty Programs Lead

DraftKings Inc.; Oregon; Ibrido; USD 108.000 - 135.000; Tempo pieno

Descrizione del lavoro

DraftKings Inc. is seeking a Manager of Loyalty Program Operations to shape the rewards program, balance player value with business performance, and drive data-informed improvements.

You will work with Analytics, Finance, and Loyalty Operations to translate player insights into program enhancements and strategic initiatives. The role emphasizes understanding program economics, tracking KPIs, and leveraging AI tools to streamline analysis and reporting while ensuring accuracy and strong

Competenze

• Strong data-driven decision-making using customer loyalty data and KPIs.
• Proficient in SQL to query data and validate findings for business impact.
• Solid understanding of loyalty program economics, performance metrics, and experimentation.

Mansioni

• Develop deep understanding of DraftKings Rewards, including tiers, earning and redemption mechanics, milestones, and benefits.
• Track program health using KPIs like engagement, tier progression, and reward utilization; partner with Analytics for reporting.
• Analyze player behavior and program performance to identify opportunities and measure impact.
• Assess reward costs and program economics with Finance and Analytics to balance value and performance.
• Coordinate operational requirements, testing, launches, and issue resolution for loyalty enhancements.
• Build data-backed business cases for loyalty innovations, linking needs, impact, and implementation.

Conoscenze

SQL

Loyalty programs

Analytical thinking

AI tools

Communication

Descrizione del lavoro

DraftKings Inc. is seeking a Manager of Loyalty Program Operations to shape the rewards program, balance player value with business performance, and drive data-informed improvements.

You will work with Analytics, Finance, and Loyalty Operations to translate player insights into program enhancements and strategic initiatives. The role emphasizes understanding program economics, tracking KPIs, and leveraging AI tools to streamline analysis and reporting while ensuring accuracy and strong