AI-Driven GTM Strategy Architect

Luminik

United States

Hybrid

USD 134,000 - 238,000

Full time

5 days ago

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Job summary

Workday is seeking a strategic operator to pair deep demand gen and prospecting experience with the ability to bridge business strategy and technical execution. This role acts as the strategic translator and GTM architect, partnering with Sales, SDR, Product, and Marketing leadership to map AI-driven demand-generation processes into clear system requirements.

You’ll coordinate with GTM Tech & Systems, BT, and Data Engineering to provide logic, functional specs, and guardrails for a modern

Qualifications

8 years of GTM/revenue operations or outbound prospecting experience in AI-driven demand generation.
6 years designing and mapping end-to-end GTM process architecture across a large revenue org.
5 years influencing VP/SVP level stakeholders to drive AI-driven GTM pivots.

Responsibilities

Map the end-to-end strategy for AI-driven demand generation and prospecting, from signals to outbound workflows.
Translate business requirements for technical teams and convert objectives into functional specs.
Align cross-functional strategy with ICP targeting, pipeline goals, and revenue metrics.
Define system logic and guardrails for AI workflows, leaving hands-on configuration to GTM teams.
Monitor GTM AI trends and advise leadership on investments and priorities.
Measure prospecting effectiveness and optimize conversion paths with analytics teams.