AI-Driven GTM Data & Automation Lead

Zendesk; Iowa (LA); Hybrid; USD 94,000 - 140,000; Full time

Job summary

Zendesk seeks a hands-on operator to build and scale the GTM data and automation infrastructure that powers frontline execution. You will own end-to-end GTM contact data lifecycle, design data pipelines, and collaborate with senior leadership to prototype AI-forward use cases, ensuring reliability and data quality.

You will drive data governance, enable efficient automations, and translate GTM initiatives into scalable data flows.

Qualifications

• Experience in GTM data management and operations within a B2B SaaS environment.
• Proven ability to design and maintain scalable data pipelines and automation.
• Strong understanding of GTM systems, data governance, and data quality.

Responsibilities

• Own the end-to-end GTM contact data lifecycle, including acquisition, enrichment, validation, deduplication, and governance.
• Ensure contact data is accurate, compliant, and action-ready to support frontline sales execution and core GTM motions.
• Define and enforce global data quality standards, SLAs, and controls as data volume, system complexity, and use cases scale.
• Design, build, and continuously optimize contact data pipelines and automation workflows that power sales plays and GTM execution.
• Partner with senior leadership to rapidly prototype, test, and scale AI-forward GTM use cases without compromising core system stability.
• Translate sales plays and GTM initiatives into production-ready automations, tooling configurations, and data flows that scale with GTM complexity.
• Maintain clear documentation, monitoring, and execution standards to enable consistent delivery, faster onboarding, and smooth global scaling.
• Lead measurement and reporting for GTM data health, enrichment performance, and automation impact, proactively identifying risks, inefficiencies, and investment opportunities

Skills

GTM Operations

Sales Operations

Revenue Operations

Marketing Operations

Data Operations

Tools

Salesforce

Clay

Openprise

ZoomInfo

Make

Zapier

Workato

Job description

Zendesk seeks a hands-on operator to build and scale the GTM data and automation infrastructure that powers frontline execution. You will own end-to-end GTM contact data lifecycle, design data pipelines, and collaborate with senior leadership to prototype AI-forward use cases, ensuring reliability and data quality.

You will drive data governance, enable efficient automations, and translate GTM initiatives into scalable data flows.