AI-Driven GTM Data & Automation Lead

Zendesk; Washington; Hybrid; USD 94,000 - 140,000; Full time

Job summary

Zendesk is evolving toward an AI-first GTM operating model, where connected data, automation, and AI-driven workflows improve how teams execute across the customer lifecycle.

We are seeking a hands-on operator to help build, manage, and scale the GTM data and automation infrastructure that powers frontline execution. This role ensures GTM data workflows are reliable, scalable, and production-ready while enabling rapid iteration on automation, AI-enabled workflows, and signal-driven GTM motions.

Qualifications

• 4-7+ years of experience in GTM Operations, Sales Operations, Revenue Operations, Marketing Operations, Data Operations, or related roles within a B2B SaaS environment.
• Strong hands-on experience with GTM contact and account data, including acquisition, enrichment, deduplication, governance, and data hygiene practices.
• Experience building and supporting scalable automation workflows, operational processes, and GTM data pipelines.
• Strong understanding of Salesforce data structures, workflows, reporting, and operational data management.
• Experience with data enrichment, orchestration, and automation tooling (e.g., Clay, Openprise, ZoomInfo, Make, Zapier, Workato, or similar platforms).
• Familiarity with AI-enabled workflows, automation use cases, and signal-driven GTM operating models.
• Strong analytical and problem-solving skills with reporting, dashboards, SQL, or data analysis techniques to identify issues and improve performance.
• Familiarity with APIs, integrations, middleware concepts, and connected workflow architectures for scalable automation.

Responsibilities

• Own the end-to-end GTM contact data lifecycle, including acquisition, enrichment, validation, deduplication, and governance.
• Ensure contact data is accurate, compliant, and action-ready to support frontline sales execution and GTM motions.
• Define and enforce global data quality standards, SLAs, and controls as data volume and complexity scale.
• Design, build, and optimize contact data pipelines and automation workflows powering sales plays and GTM execution.
• Partner with senior leadership to prototype, test, and scale AI-forward GTM use cases without compromising core system stability.
• Translate sales plays and GTM initiatives into production-ready automations, tooling configurations, and data flows.
• Maintain documentation, monitoring, and execution standards for consistent delivery and global scaling.
• Lead measurement and reporting for GTM data health, enrichment performance, and automation impact.

Skills

GTM Operations

Sales Operations

Revenue Operations

Marketing Operations

Data Operations

GTM data pipelines

SQL

Analytical thinking

APIs integrations

Tools

Clay

Openprise

ZoomInfo

Make

Zapier

Workato

Job description

Zendesk is evolving toward an AI-first GTM operating model, where connected data, automation, and AI-driven workflows improve how teams execute across the customer lifecycle.

We are seeking a hands-on operator to help build, manage, and scale the GTM data and automation infrastructure that powers frontline execution. This role ensures GTM data workflows are reliable, scalable, and production-ready while enabling rapid iteration on automation, AI-enabled workflows, and signal-driven GTM motions.