AI-Driven GTM Architect: Lead Gen & Growth

Weave; San Francisco (CA); Hybrid; USD 130,000 - 155,000; Full time

Benefits offered by this job

Equity

Health insurance

Parental leave

OneMedical

TalkSpace

Teladoc

Hybrid SF with Tue/Wed/Thu in-office

Job summary

Weave is building an AI-native lead generation engine within Marketing, partnering with RevOps to ensure clean data handoffs to the sales pipeline. You will architect scalable lead-gen infrastructure and define what a “good lead” looks like.

The role requires 5–8 years in demand gen or marketing ops, hands-on experience with HubSpot and Clay, and a passion for AI-powered automation. Hybrid work in San Francisco is offered.

Qualifications

• 5–8 years in a demand gen, growth, or marketing operations role.
• Hands-on experience with HubSpot and Clay.
• Ability to build workflows, not just describe them.
• Data-driven approach with measurable outcomes.
• Ability to advise on trade-offs and best practices for the commercial org.

Responsibilities

• Design and build our lead gen infrastructure from the ground up.
• Source, enrich, and qualify leads at scale using AI tools.
• Build and iterate multi-signal targeting models to identify right buyers.
• Structure multi-channel campaigns and optimize ORs, CTRs, CPL.
• Maintain data handoffs and CRM hygiene (HubSpot).
• Run structured test-and-learn experiments to improve conversion rates.

Skills

Demand generation

Marketing operations

Data-driven decision making

Measurement & analytics

Tools

HubSpot

Clay

Job description

Weave is building an AI-native lead generation engine within Marketing, partnering with RevOps to ensure clean data handoffs to the sales pipeline. You will architect scalable lead-gen infrastructure and define what a “good lead” looks like.

The role requires 5–8 years in demand gen or marketing ops, hands-on experience with HubSpot and Clay, and a passion for AI-powered automation. Hybrid work in San Francisco is offered.