AI-Driven Ecommerce SEO Specialist

WeatherTech®; Bolingbrook (IL); On-site; USD 60,000 - 78,000; Full time

Benefits offered by this job

BCBS Illinois Medical plans

401(k) plan with employer matching

Paid vacation, holidays, and personal

Job summary

WeatherTech Direct LLC is seeking an experienced SEO Specialist to enhance organic visibility across WeatherTech’s ecommerce ecosystem and support AI-powered search experiences. This on-site role in Bolingbrook, IL involves optimizing site architecture, content, and internal linking while collaborating with Merchandising and Content teams.

You will drive keyword research, analyze performance metrics, and ensure technical SEO health, including structured data, with a focus on AI-driven results

Qualifications

• 4–7+ years of SEO experience, preferably within ecommerce.
• Strong understanding of technical SEO, including crawlability, indexation, site architecture, and structured data.
• Experience with GA4, Google Search Console, and SEO tools (Screaming Frog, SEMrush, Ahrefs).
• Working knowledge of Answer Engine Optimization (AEO), including featured snippets and voice search.
• Familiarity with Generative Engine Optimization (GEO) and AI-driven search ecosystems.
• Understanding of entity-based and semantic SEO and how engines connect content.
• Awareness of modern search behavior, including zero-click searches and AI-driven discovery.
• Experience collaborating cross-functionally with content, product, and development teams.
• Strong analytical, problem-solving, and communication skills.
• Experience with or exposure to enterprise ecommerce platforms preferred.
• Must be authorized to work in the United States.

Responsibilities

• Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation.
• Conduct keyword and topic-based research to identify opportunities aligned with search intent and evolving user behavior.
• Partner with Merchandising and Content teams to optimize PLPs, PDPs, buying guides, and editorial content.
• Optimize and structure content for AI search experiences, including featured snippets, People Also Ask, and zero-click results.
• Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability.
• Monitor and analyze performance across rankings, traffic, click-through rates, and SERP feature visibility, including AI-driven placements.
• Identify technical issues and collaborate with developers to implement SEO best practices and improvements.
• Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation.
• Analyze competitor strategies and search trends across traditional and AI search landscapes.
• Track and report on performance across multi-surface search (web, AI, image, and marketplace).
• Execute ongoing optimizations and support SEO testing and experimentation initiatives.
• Support local, marketplace, and emerging search efforts, including product data optimization for search and AI platforms.
• Perform other duties as assigned.

Skills

Technical SEO

Keyword research

GA4 & GSC

AEO/GEO knowledge

AI-driven search

Cross-functional collaboration

Analytics & reporting

Enterprise ecommerce experience

Communication skills

SEO tools (Screaming Frog, SEMrush, Ah

Tools

Screaming Frog

SEMrush

Ahrefs

Google Analytics 4

Google Search Console

Job description

WeatherTech Direct LLC is seeking an experienced SEO Specialist to enhance organic visibility across WeatherTech’s ecommerce ecosystem and support AI-powered search experiences. This on-site role in Bolingbrook, IL involves optimizing site architecture, content, and internal linking while collaborating with Merchandising and Content teams.

You will drive keyword research, analyze performance metrics, and ensure technical SEO health, including structured data, with a focus on AI-driven results