Senior SEO/AEO/GEO Specialist

WeatherTech®; Bolingbrook (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Outstanding medical plans

401(k) plan with employer matching

Paid vacation and personal time

Job summary

WeatherTech® is looking for a well-qualified SEO Specialist to enhance organic visibility and search performance across its ecommerce ecosystem. This pivotal role goes beyond traditional SEO to support AI-driven and answer-focused search experiences.

Join a dynamic team where you’ll manage technical SEO health, conduct insightful research, and collaborate cross-functionally. Excellent performance can lead to bonuses and pay increases, alongside a competitive benefits package, including comprehensive health plans and a 401(k) with matching.

Qualifications

• 4–7+ years of SEO experience, preferably within ecommerce.
• Strong understanding of technical SEO.
• Experience collaborating with cross-functional teams.

Responsibilities

• Own technical SEO health and site architecture.
• Conduct keyword research aligned with search intent.
• Optimize content for AI-driven search experiences.

Skills

Technical SEO

Keyword research

Analytical skills

Collaboration with teams

Education

4–7+ years of SEO experience

Experience with GA4 and SEO tools

Tools

Google Search Console

SEMrush

Screaming Frog

Job description

WeatherTech Direct, LLC is seeking a well-qualified SEO Specialist to improve organic visibility, search performance, and content discoverability across WeatherTech's ecommerce ecosystem. This role expands beyond traditional SEO to support answer-driven and AI-powered search experiences (AEO & GEO), ensuring content is optimized for rankings, direct answers, and generative search visibility.

This is a great opportunity to join our growing company

• Employees who demonstrate excellent performance, attitude, and punctuality have the potential to earn end-of-year bonuses and pay increases.
• This is an exciting opportunity with potential to advance for hardworking, reliable, and teamwork-minded individuals.

Essential Functions

• Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation.
• Conduct keyword and topic-based research to identify opportunities aligned with search intent and evolving user behavior.
• Partner with Merchandising and Content teams to optimize PLPs, PDPs, buying guides, and editorial content.
• Optimize and structure content for answer-driven and AI search experiences, including featured snippets, People Also Ask, zero-click results, and AI-generated responses.
• Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability.
• Monitor and analyze performance across rankings, traffic, click-through rates, and SERP feature visibility, including AI-driven placements.
• Identify technical issues and collaborate with developers to implement SEO best practices and improvements.
• Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation.
• Analyze competitor strategies and search trends across traditional and AI search landscapes.
• Track and report on performance across multi-surface search (web, AI, image, and marketplace).
• Execute ongoing optimizations and support SEO testing and experimentation initiatives.
• Support local, marketplace, and emerging search efforts, including product data optimization for search and AI platforms.
• Perform other duties as assigned.

Qualifications

• 4–7+ years of SEO experience, preferably within ecommerce.
• Strong understanding of technical SEO, including crawlability, indexation, site architecture, and structured data.
• Experience with GA4, Google Search Console, and SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs).
• Working knowledge of Answer Engine Optimization (AEO), including featured snippets, People Also Ask, and voice search.
• Familiarity with Generative Engine Optimization (GEO) and AI-driven search ecosystems.
• Understanding of entity-based and semantic SEO, including how search engines interpret and connect content.
• Awareness of modern search behavior, including zero-click searches and AI-driven discovery.
• Experience collaborating cross-functionally with content, product, and development teams.
• Strong analytical, problem-solving, and communication skills.
• Experience with or exposure to enterprise ecommerce platforms preferred.
• Must be authorized to work in the United States.

Why you’ll love working at WeatherTech

WeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and a clean and safe workspace. Employees are offered an array of perks including:

• Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance.
• 401(k) plan with employer matching.
• Paid vacation, holidays, and personal time.