AI-Driven Digital Strategy Lead for B2B SaaS

Enboarder; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health, dental and vision

401(k) matching

PTO & parental leave

Life & disability

FSA & EAP

Tuition reimbursement

LinkedIn Learning access

Hybrid/remote options

Dog-friendly HQ

Weekly meals

Wellness rooms

Job summary

ModMed (ModMed) seeks a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. You will bridge data-driven insights with strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You will build holistic journey strategies and translate raw analytics into measurable business growth while collaborating with cross-functional teams on full-funnel

Qualifications

• 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role.
• Proven track record in B2B and SaaS marketing environments, healthcare experience preferred.
• Broad understanding of core digital marketing channels and analytics.
• Ability to translate data into clear, strategic recommendations.

Responsibilities

• Develop integrated digital customer journeys aligned with business objectives and brand strategy.
• Combine web analytics, heatmaps, A/B testing history, and specialist insights to uncover drivers.
• Leverage AI tools while applying human context to build actionable recommendations.
• Collaborate with paid media, email, events, and content teams to align campaigns.
• Work with web, UX, creative, and technical teams to optimize sites and conversions.
• Establish KPIs, ROI frameworks, and continuous testing roadmaps.
• Monitor trends in search, social, healthcare tech, UX, and AI.

Skills

Digital marketing

Digital strategy

Customer experience

B2B marketing

SaaS marketing

Analytics

Communication

Education

Bachelor's degree

Tools

Web analytics

Heatmaps

A/B testing

AI tools

CRM/Marketing automation

Job description

ModMed (ModMed) seeks a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. You will bridge data-driven insights with strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You will build holistic journey strategies and translate raw analytics into measurable business growth while collaborating with cross-functional teams on full-funnel