Digital & Web Strategist

Enboarder; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health, dental and vision

401(k) matching

PTO & parental leave

Life & disability

FSA & EAP

Tuition reimbursement

LinkedIn Learning access

Hybrid/remote options

Dog-friendly HQ

Weekly meals

Wellness rooms

Job summary

ModMed (ModMed) seeks a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. You will bridge data-driven insights with strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You will build holistic journey strategies and translate raw analytics into measurable business growth while collaborating with cross-functional teams on full-funnel

Qualifications

• 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role.
• Proven track record in B2B and SaaS marketing environments, healthcare experience preferred.
• Broad understanding of core digital marketing channels and analytics.
• Ability to translate data into clear, strategic recommendations.

Responsibilities

• Develop integrated digital customer journeys aligned with business objectives and brand strategy.
• Combine web analytics, heatmaps, A/B testing history, and specialist insights to uncover drivers.
• Leverage AI tools while applying human context to build actionable recommendations.
• Collaborate with paid media, email, events, and content teams to align campaigns.
• Work with web, UX, creative, and technical teams to optimize sites and conversions.
• Establish KPIs, ROI frameworks, and continuous testing roadmaps.
• Monitor trends in search, social, healthcare tech, UX, and AI.

Skills

Digital marketing

Digital strategy

Customer experience

B2B marketing

SaaS marketing

Analytics

Communication

Education

Bachelor's degree

Tools

Web analytics

Heatmaps

A/B testing

AI tools

CRM/Marketing automation

Job description

Join the Team Modernizing Medicine

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:

• Consistently ranked as a Top Place to Work
• 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”
• 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties
• Florida Venture Forum: Venture-Backed Company of the Year

We are growing fast, thinking big, and we are just getting started.

Ready to modernize medicine with us?

Job Description Summary:

ModMed is looking for a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. In this role, you will bridge the gap between data-driven insights and strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences. You will zoom out to build holistic journey strategies and zoom in to turn raw analytics into measurable business growth.

Your Role:

• Develop integrated digital customer journeys aligned with overarching business objectives, brand direction, and product/market strategies.
• Go beyond basic traffic metrics by combining web analytics, heatmap data, A/B testing history, and specialist insights to uncover root performance drivers.
• Leverage AI tools to gather diverse data inputs while applying human context and strategic nuance to build cohesive, actionable recommendations.
• Partner cross-functionally with paid media, email marketing, events, and content teams to align digital execution across full-funnel marketing campaigns.
• Collaborate with web, UX, creative, and technical teams to optimize site architecture, landing pages, personalization, and conversion paths.
• Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps to elevate campaign performance.
• Monitor emerging trends in search, social media, healthcare technology, user experience, and practical AI applications.

Skills & Requirements:

• Bachelor's degree.
• 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role.
• Proven track record in B2B and SaaS marketing environments (required), with healthcare industry experience preferred.
• Broad understanding of core digital marketing channels, including SEO, paid media, social, email, web content, analytics, and conversion rate optimization.
• Demonstrated ability to translate complex quantitative and qualitative data into clear, persuasive strategic recommendations.
• Excellent communication, presentation, and cross-functional project management skills.
• Active curiosity about emerging digital trends and AI capabilities.
• Ability to travel domestically around 10-15%.

ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

United States

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs,
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.