AI-Driven Digital Marketing Manager

Azenta; Burlington (MA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Azenta Inc. is hiring a Digital Marketing Manager to drive our digital strategy and execution. You will lead SEO, AI discovery initiatives, paid media programs, and marketing automation to boost visibility, engagement, and lead generation.

The role requires collaborating with cross-functional teams to ensure content and campaigns align with business goals and market opportunities, across global channels.

Qualifications

• Required: Bachelor's degree in Marketing, Communications, Busine

Responsabilités

• Evolve the global SEO strategy with technical on-page optimization.
• Implement AEO and GEO initiatives for AI-powered discovery.
• Develop schema markup and semantic content frameworks.
• Partner with content and web teams to improve discoverability and engagement.
• Lead paid media programs across search, social, and programmatic channels.
• Drive marketing automation and lead lifecycle with HubSpot and Salesforce.

Connaissances

SEO expertise

AI-driven marketing

Paid media management

Formation

Bachelor's degree in Marketing, Communications, Business

Outils

HubSpot

Salesforce

Description du poste

Azenta Inc. is hiring a Digital Marketing Manager to drive our digital strategy and execution. You will lead SEO, AI discovery initiatives, paid media programs, and marketing automation to boost visibility, engagement, and lead generation.

The role requires collaborating with cross-functional teams to ensure content and campaigns align with business goals and market opportunities, across global channels.